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Sophie Gutzwiller

Stakeholder Relationship Manager, COCA-COLA CHINA - OLYMPIC PROJECT GROUP

Beijing - China

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Schools attended

Essec (ESSEC Management Education (EME))

Since 2008: COCA-COLA CHINA - OLYMPIC PROJECT GROUP

Stakeholder Relationship Manager
Project : working on the "Olympic Green Showcasing Center" project, one of Coca-Cola main olympic activation, located in Olympic Green, the main Olympic venue in Beijing.
Responsibility : In charge of the VIP management (communication process, engagement and on-site operation process)
Mission : provide Coca-Cola key internal and external stakeholders and all Olympic Green visitors an amazing one-in-life-time experience (15 000 VIP and 250 000 visitors to host within 16 days)

2007 : OpenMind-Asia (Beijing - China) - H!TANG (Beijing - China) - CARRE FINAL (France)

Project Manager
Consultant in marketing & communication : event creation, press relation, sponsoring, market analysis and business development in sport area

- OpenMind-Asia : event agency, specialised on inter-cultural project between Europe and China. Worked on projects for Dassault, Bacardi, Accor
- H!TANG, event agency, specialised on inter-cultural project between Europe and China. Developed H!TANG "special project" and "Olympic" programs
- CARRE FINAL, french communication agency, specialised in sportsmarketing & communication. Worked on projects for Wordskills International, Elyo-Suez, Vit'Halles, FFFA.
Sector: Sport - Leisure - Tourism

2001 - 2006 : HUTCHINSON Tires Dpt – TOTAL Group

Communication & Sponsoring Manager
- Communication Plan : Elaboration including press relations, conception of communication tools, events,
building and budget management (1,6 M€)
- Sponsorship Management : Research, proposals, negotiations and servicing, in direct relationship with all
HUTCHINSON technical and sports partners such as the professional cycling teams Discovery Channel,
Quick Step, and MTB pro teams Ayton-Giant, Q' Bikes, Lapierre
- Events organization (tradeshows, products launches, sport events) & management of Partnership
Contract with Events Organisations in France (Société du Tour de France - ASO, Sportys, Paris Expo) and
international (VNU Expo, Upsolut MV)
- Website Conception and animation of www.hutchinsontires.com
Sector: Automobile

2000 : INFOSPORT – PATHE SPORT – W GROUP

Journalist & Assistant of the Advertising Manager
- Articles and comments writings for press magazine and TV
- Launch of a new Outdoor sports magazine "Vivre l'Aventure"
- Research Advertisers for this new magazine
Sector: Communication and Media

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