Sophie Gutzwiller
Stakeholder Relationship Manager, COCA-COLA CHINA - OLYMPIC PROJECT GROUP
Beijing - China
| English | French |
Schools attended |
Essec (ESSEC Management Education (EME)) |
Since 2008: COCA-COLA CHINA - OLYMPIC PROJECT GROUP |
Stakeholder Relationship Manager
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Project : working on the "Olympic Green Showcasing Center" project, one of Coca-Cola main olympic activation, located in Olympic Green, the main Olympic venue in Beijing. Responsibility : In charge of the VIP management (communication process, engagement and on-site operation process) Mission : provide Coca-Cola key internal and external stakeholders and all Olympic Green visitors an amazing one-in-life-time experience (15 000 VIP and 250 000 visitors to host within 16 days) | |
2007 : OpenMind-Asia (Beijing - China) - H!TANG (Beijing - China) - CARRE FINAL (France) |
Project Manager
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Consultant in marketing & communication : event creation, press relation, sponsoring, market analysis and business development in sport area - OpenMind-Asia : event agency, specialised on inter-cultural project between Europe and China. Worked on projects for Dassault, Bacardi, Accor - H!TANG, event agency, specialised on inter-cultural project between Europe and China. Developed H!TANG "special project" and "Olympic" programs - CARRE FINAL, french communication agency, specialised in sportsmarketing & communication. Worked on projects for Wordskills International, Elyo-Suez, Vit'Halles, FFFA. | |
Sector: Sport - Leisure - Tourism |
2001 - 2006 : HUTCHINSON Tires Dpt – TOTAL Group |
Communication & Sponsoring Manager
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- Communication Plan : Elaboration including press relations, conception of communication tools, events, building and budget management (1,6 M€) - Sponsorship Management : Research, proposals, negotiations and servicing, in direct relationship with all HUTCHINSON technical and sports partners such as the professional cycling teams Discovery Channel, Quick Step, and MTB pro teams Ayton-Giant, Q' Bikes, Lapierre - Events organization (tradeshows, products launches, sport events) & management of Partnership Contract with Events Organisations in France (Société du Tour de France - ASO, Sportys, Paris Expo) and international (VNU Expo, Upsolut MV) - Website Conception and animation of www.hutchinsontires.com | |
Sector: Automobile |
2000 : INFOSPORT – PATHE SPORT – W GROUP |
Journalist & Assistant of the Advertising Manager
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- Articles and comments writings for press magazine and TV - Launch of a new Outdoor sports magazine "Vivre l'Aventure" - Research Advertisers for this new magazine | |
Sector: Communication and Media |
