| I am Sophie Quiquet, married, 2 children, a degree in business administration (French business school l) and trade marketing manager.
I have a 13 years work experience, I moved step by step.
1. I started working as trade account manager in B-to-B (johnsonDiversey). I learnt human relations, courage, adaptability and perseverance. I learnt of course the sales techniques and relation between customer and supplier.
Job very difficult but very interesting, you have to be motivated and involved, you must believe in your job.
These 5 years on the area were very important for me, I learnt a lot of things: human aspects, professional…credibility…
2. In 1999 I was promoted to marketing service as product manager, to launch a new range of laundry products. At this position I learnt process product, analysis, rigour…
3. In 2001 I was promoted as trade marketing manager.
Trade marketing means for me “how to make good relationships between manufacturers and dealers, in order to increase the turn over”. Big challenge indeed!!
To take up this challenge I am the sales marketing interface (it means the link between area and headquarter):
- I have to understand the needs of network and answer correctly.
- I must imagine, create, launch, explain and follow up incentives or promotional plans- very attractive of course!
I worked for JD during 11 years and I need to change, to leave chemicals and cleaning products because the no future for them to my point of view!!(due to strict rules to protect environment…)
I would like to join a company which operates for environment because of the interest of this business in terms of development, turn over, aware of the bad health of our planet.
So to sum up I know the B-to-B business, I know how to sell, I know product process, I know the trade marketing techniques and finally I am aware of the strategic aspect of trade marketing. |
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