Sophie-Virginie ROGER

TRADE & RETAIL MARKETING MANAGER

Sector: Textile - Clothing - Shoeware

Project leader of Licenses & licensed products

"I acted as a real liaison betwin Brand/Industrialist/Distributor for developping new business."

Responsibilities:
* Identification of potential Brands which can be counseled to extend by development on new markets.
* Identification & sourcing of the European Industrialists, by branch of industry, according to the Brand positioning.
* Financial, legal & commercial negotiations of deals for the Brand to the Industrialists.
* Working out, planning and implementation of the Marketing Mix for the launching & the support of licensed products.
* Follow-up the license program and commercial development of actual licenses.

Main achievements:
- Realization with 1 Brand of 20% of the sales turnover in 2006 & development a portfolio of Brands (from 3 to 10).
- Optimization of the sales turnover of the actual licences: + 10% (2006/2005) by extension of the distribution & crossing with the other licensees.

Sector: Consulting and Services

Marcom Manager

Responsibilities:
* Definition & implementation of the Marketing & Communication Strategy: B to B & B to C.
* Working out of the Marketing Plan according to the sales goals (season, channels distribution, collections...).
* Repositioning & development of the Brand Image (brief of the advertising agency, Media, PR, events…).
* Management of the merchandising team (follow-up 420 customers).
* Evolution & creation of the sales tools. Validation & management of 150 corners, evolution of their concept

Main achievements:
- Cross action with the jean of « Gainsbourg » (famous French singer): new manufacture of his jean, identical as that he weared during the 80’S, launch evening at the « Publicis Drugstore », with important repercussions presses: > 40 publications out of 1 month (= 128K€), double operation on the market, by the Customers: +16000 jeans sold.
- Development of a B to B operation, seasonal & recurring: + 50% of sales in volume out of 2 years.
- Establishment of 15 corners by year and set up of a new movable concept in July 2005 (Galeries Lafayette/Paris). Each season, realization of 20 trainings of the salesmen in shop: + 20% of the sales turnover & reinforcement of the Brand affection.

Sector: Textile - Clothing - Accessories

Marcom assistant manager France & International

Responsibilities:
* Conception, realization & follow-up of the Marketing Plan for the Jacadi’s network: 450 shops over 35 countries
* Coordination of the PR offices in: France, Spain, Italy, Germany and Belgium
* Working out & follow-up of the France Media Plan with its European and local variations.
* Management of the POS purchases & sourcing of new products.
* Implementation & management of the stimulation of the sales team in shop.
* Organisation & animation of professional and public exhibitions.
* Realization & follow-up of the clothing catalogues.

Main achievements:
- 1rst time of implementation a joint Marketing Plan agreed by 70% of the network (branches & franchisees) and declined in 20 countries.
- 2 clothing’s catalogues by season: 400.000 ex printed in 7 languages and 100 versions. Implementation of direct marketing actions in France and others countries where it was legal.
- Creation of a single visual identity concept for Dipaki « Illustration/Photo of the product » (2nd brand of Jacadi with 50 shops).

Sector: Textile - Clothing - Accessories