Sofie Moulin

Managing the day-to-day running and strategic development of The Conran Shop e-commerce


* Managing on-line marketing campaigns.Developing consumer awareness of the Internet site. Monitoring customer traffic to the site and recommending initiatives to increase sales opportunities.

* Managing and updating all editorial content for the Internet site, including participation in the briefing process for third party copy writers.Updating existing and adding new products to the website on an on-going basis.Liasing with the Creative Director and Buying / Merchandising teams to ensure accurate product information, pricing and representation.

* Responsible for overseeing the E-commerce fulfilment.

Sector: Retail

June 2006 to October 2006 -
International Recruitment Agency (London-United Kingdom)

• Online Strategy Project Development
- Key supporting role in the development and implementation of the new Global Online Strategy for the Michael Page International Group (online market research, new products research, online monitoring, etc.).

• Support Role to Client Service Team
- Charged to develop well-written and inspirational creative briefs.
- Tactical support to the Client Service and Online Marketing teams.
- Handling all translation requirements from French to English for the Client Service and Online marketing teams.

• Assistant to the Marketing Director
- Responsible for full Personal Assistant duties including diary management, liaising with senior directors, arranging meetings and conferences, plus responsibilities for specific project work.

Sector: Human Resources and recruiting

May 2000 – 2006 (6 years 8 months)

• Client’s projects in interactive communication campaigns
- Project management of print and multimedia initiatives specialising in the training & marketing promotion (interactive games, CD-Rom, DVD-Rom, mailing) arenas. Main customers: Orange, L’Oreal, Bristol Myers Squibb, Coca-Cola, PriceWaterhouseCoopers, and Sanofi-Aventis.
- Responsible for the formulation and submission to the client of direct marketing, marketing or promotion strategies as well as preparing detailed production schedules, timing plans, and logistics for all campaigns.
- Responsible for the delivery of project both online and off-line to strict deadlines.

• Internal communication, both online and offline including websites, direct mail, email and press advertising
- Conception and production of the brand communication tools of Powervote - this is Audience Response System software for a keypad wireless voting system.
- Creation, development and implementation of the global corporate websites (French, Spanish, German and English).
- Creation, development and production of the e-powervote.com‘s e-learning concept, to allow the product Powervote and the company to gain exposure to a new market and add value to Powervote’s customers.
- Study of the market and the concurrence to have a strategic overview of Responding Voting System market (panels, Ad Hoc studies, satisfaction questionnaires,).

Sector: Communication and Media

since 2004 to date

Working for a number of different organisations, hired by clients for the following projects :

• The creation of a variety of communication materials, both offline and online.

• A wide variety of operational marketing campaigns, including direct mail, email, advertising (predominantly national & trade press).

• The generation of visual and corporate brand identities & guidelines.

• Design of different communication tools from booklets, posters, CD rom, DVD rom and corporate & event videos.

• Pop-art paintings on canvas (see www.pop-art-design.com) as sold to the public.

Sector: Communication and Media