SILVANA INCANDELA

My expertise embraces:


New product/service development
Concept development and testing
Product test, name testing
Brand identity development
Brand awareness and image
Brand naming and positioning
Corporate image
Corporate positioning development
Usage and attitudes
Consumers'behaviors

I offer a full range of techniques:focus groups, observational techniques, Depth interviews, projective techniques, participant observations, creativity groups

Market research:

Competition analysis
social and market trends
technological environment and development

Sector: Market Studies