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Severine Vilbert

Paris - France

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  English   |   French

Since 2004: Alcatel-Lucent

Channel Marketing Manager
Position : Drive the definition and monitor the effective execution of joint marketing strategy & plans with Strategic partners ( Microsoft, Nokia, KPN, Deutsch telekom ..) & strategic resellers –
23 Joint Marketing plans created in 2006
Extended the joint marketing plan to local activities and ensured the follow up with local marketing Directors
Acted as a single point of Marketing coordination for strategic partners
Expertise in management
Sector: IT - Telecommunications

2000 - 2004 : Alcatel-Lucent

Press & Analysts Director
Position : Defined the yearly worldwide press & Analysts plan and strategy for the division
Coordinated & animated Press & Analyst managers in 32 countries
Management of worldwide product launches
Organised yearly worldwide press & analyst conferences( 120 journalists and 50 industrial analysts )
Yearly budget management
Expertise in management
Sector: IT - Telecommunications

1997 - 2000 : ActivCard

Communication Manager
Position : Defined European marketing & communication plans
Elaborated joint communication campaigns with business partners ( 25 business partners in 20 countries)
Created sales and business partner tools ( brochures, readiness kit )
Expertise in events, trade shows, seminar organisation
Direct Management of 3 press agencies ( Germany , UK, France)
Launched new product through direct marketing campaigns ( Database of 20 000 people in 6 countries)
Wrote the content of internal newsletter
Sector: High Tech

1995 - 1997 : CosmosBay

Communication Manager
Creation of the communication department
Managed the elaboration of French & US advertising campaign
Coordinated the French and US Media plan
Created a new logo and graphic chart
Realised corporate & product brochures , customer newsletters
Web site creation
Managed Press relations (increase of 32% in the amount of press feedback)
Organized tradeshows and customer events
Sector: High Tech

Hobbies

Windsurfing, Swimming, skiing
Reading French and Foreign history books
Travelling – I spent 5 years in Guadeloupe and French Guyana.

I have been to Morocco , Tunisia, Brazil, China, Cuba, USA, Kenya…