Severine Vilbert
Paris - France
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Since 2004: Alcatel-Lucent |
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Channel Marketing Manager
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Position : Drive the definition and monitor the effective execution of joint marketing strategy & plans with Strategic partners ( Microsoft, Nokia, KPN, Deutsch telekom ..) & strategic resellers –
23 Joint Marketing plans created in 2006 Extended the joint marketing plan to local activities and ensured the follow up with local marketing Directors Acted as a single point of Marketing coordination for strategic partners Expertise in management |
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Sector: IT - Telecommunications
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2000 - 2004 : Alcatel-Lucent |
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Press & Analysts Director
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Position : Defined the yearly worldwide press & Analysts plan and strategy for the division
Coordinated & animated Press & Analyst managers in 32 countries Management of worldwide product launches Organised yearly worldwide press & analyst conferences( 120 journalists and 50 industrial analysts ) Yearly budget management Expertise in management |
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Sector: IT - Telecommunications
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1997 - 2000 : ActivCard |
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Communication Manager
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Position : Defined European marketing & communication plans
Elaborated joint communication campaigns with business partners ( 25 business partners in 20 countries) Created sales and business partner tools ( brochures, readiness kit ) Expertise in events, trade shows, seminar organisation Direct Management of 3 press agencies ( Germany , UK, France) Launched new product through direct marketing campaigns ( Database of 20 000 people in 6 countries) Wrote the content of internal newsletter |
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Sector: High Tech
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1995 - 1997 : CosmosBay |
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Communication Manager
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Creation of the communication department
Managed the elaboration of French & US advertising campaign Coordinated the French and US Media plan Created a new logo and graphic chart Realised corporate & product brochures , customer newsletters Web site creation Managed Press relations (increase of 32% in the amount of press feedback) Organized tradeshows and customer events |
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Sector: High Tech
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Hobbies |
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Windsurfing, Swimming, skiing
Reading French and Foreign history books Travelling – I spent 5 years in Guadeloupe and French Guyana. I have been to Morocco , Tunisia, Brazil, China, Cuba, USA, Kenya… |
