Severine Assadourian

- In charge of search engine marketing (SEM) for the French Market. Continuously testing best offers by customizing landing pages, prices and product mix for Google AdWords, Yahoo Search Marketing and MSN AdCenter in order to reach sales goals.
- In charge of search engine optimization (SEO) for the French Market.
- Online partnerships: Oridian, BSCMedia, Rainey Advertising
- Shopping sites: Kelkoo

Other projects:

- Product marketing: site content overhaul for Europe and gallery optimization.
- Worldwide communication team. Goal is to improve communication between the US office based in Lexington and the Spanish office in Barcelona.
- Currently working on a strategic business case.

Sector: Internet

- Creation and lead of the FR Account Strategist Team (5 people): team & individual performance monitoring, training, revenue analysis and reporting, mentoring.
- Responsible for the overall optimization efforts in the FR AdWords Team (35 people)
- Optimization of French high strategic AdWords accounts.

Results: In one year, number of optimizations offered to our high touch clients has been multiplied by 10. At the same time, revenue daily spend change per optimization was multiplied by 2.5

- "Leadership Development Program", program of 10 modules with the Irish Management Institute (IMI): team management, project management, presentation training, realization of a project about a strategic topic for Google Europe.

- Recruitement for the FR AdWords Team

Sector: Internet

Internship

- Consulting in direct marketing and sales promotion

- Project Management, from the client’s brief to the delivery (graphic chain)

Sector: Communication and Media