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Serge Rach

Entrepreneur, Innovator and Consultant

Warszawa - Poland

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Enovatio (www.enovatio.com) Software-Development / System Integration:
-Development and Distribution of Corporate Portal Software and E-Commerce Projects.
**In Search for Distribution partners in Poland and Europe(F,B,D,UK, CH)

Avemi Luxury Distribution (www.avemi.com)
- Distribution of Luxury Brands in Poland (Lalique, Caron, La Colline, The Different Company, Comptoir Sud Pacifique, Juliette Has A Gun, Jasper Conran, Jaguar,...)
**Open for new Luxury Brands and Franchise Concepts in Poland

Beauty Boutique (www.beautyboutique.pl):
- Unique Franchisesystem that combines Perfumery, Institut and Luxury Boutique
**In Search for MasterFrachise Partner in Europe, und Franchise Partner in Poland.

Longstanding Experience in Marketing / Distribution (Unilever, P&G, Haniel), Trade (Zara, Esprit, Smyk, 3 Suisses, empik.com, Clarins Institut) and Softwar Development (AGS New Media, EasyNet,...) and Franchising.

Schools attended

EBS (International University Schloß Reichartshausen)(Studentensprecher)

Since 2003: Avemi

President and Founder
President and Founder of Avemi Luxury Distribution Group, focusing on the import, distribution, marketing and retailing of Luxury and Premium Goods in / and from Eastern Europe.

Brand Portfolio: Lalique, Caron, The Different Company, Comptoir Sud Pacifique, Vitaman, La Colline, Institut du Karite, ...
Sector: Luxury Goods and Cosmetics

Since 2003: Beauty Boutique Sp. z o.o.

Founder and Owner
Founder of Beauty Boutique - unique franchise concept combining perfumerie, boutique and institute business under one label. Actually responsible for the international expansion and search for new franchise partners.
Sector: Luxury Goods and Cosmetics

Since 2002: Enovatio Sp.z o.o.

President and Co-Founder
President of Enovatio, developper of Corporate Portals software and E-Commerce solutions. Responsible today for the business development, international expansion and the consulting part of the business.
Sector: Computer services

2002 - 2004 : Malma Sp. z o.o.

General Manager
General Manager of Malma, responsible for the re-launch of the brand (change of Logo and new packaging), launch of innovative products and international expansion.
Sector: Consumer Goods

2000 - 2001 : Easy Net S.A.

President and CEO
President and CEO of Easy Net - JV between clear leader of Polish retail (Eastbridge) and Elektrim (leading telecom company). Creation, Development of the leading E-Commerce company in Poland (www.empik.com, www.galeriacentrum.com, www.smyk.com, + 70 other content, auction and commerce sites). Business has been successful sold after 15 month on the market.
Sector: e-commerce and distance selling

1999 - 2000 : Teleshopping Polska Sp. z o.o.

Managing Director
Managing Director of the leading mail order company in Poland (3 Suisses, logistics for E-Commerce companies)
Sector: e-commerce and distance selling

1997 - 1999 : OCP S.A. (Celesio)

International Marketing Director
International Marketing Director responsible for the international coordination of purchasing and category management projects, integration of the Llyods Pharmacies in the UK.
Sector: Health and pharmaceutical

1995 - 1997 : Nordsee GmbH (Unilever)

Product Group Manager
Product Group Manager, responsible for the communication, product management and service concepte of a Nordsee. Leading Chain and Franchise System of 450 Restaurants and Foodstores in Germany, Austria and the Netherlands.
Sector: Hotel and restaurants

1993 - 1995 : Algida-Iglo Polska (Unilever)

Product Manger
Product Manager, responsible for the launch of the brand Algida in Poland. Definition of the Marketing and Sales Plan, Control of the Roll-Out, Definition of the product assortment, Definition of Quality Control and Sales Control Procedures.

Marketing leadership after 15 months of operations!
Sector: Frozen products

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Interests

Sailing, Design, Cooking, Perfumes

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