Sebastien Yanni

August 2006 – Present (1 year 5 months)

> Created and developed soyculto. The “intelligent media agency” is dedicated to design and publish “serious gaming” internet and rich media platforms, to generate marketing intelligence.

> Invented and built up an innovative concept of Spanish collaborative cultural gaming portal: www.torneoatlantis.com

> Selected technical partner and managed development of the application and web site

> Test, Launched and positioned the web site to end-user targets

> Conceived business operations, “go-to-market” strategies and launched activities.

> Prospected the “marketing agencies” (B2B) market and represented via sales/marketing activity

> Formalized business plan to sustain company growth

Sector: Marketing and Advertisement

May 2007 – December 2007 ( 8 months)

> Business Development Mission for CLEF, institute of french training
- Realized in-depth diagnostic of the company and sector to recommend operational actions
- Conduced marketing campaign to recruit students: 237% y-to-y growth
- Renewed communication supports (slidesets, flyers, goodies...)
- Trained team to develop commercial skills
- Redesigned website to cope with new positioning

Sector: Organization and Strategy

March 2006 – September 2006 ( 7 months)

> Created and developed a Market research, Data mining and business intelligence consulting company:
- Created products and positioned the solutions
- Designed business operations and got-to-market strategies
- Developed sales and marketing tools
- Prospected and sold via direct and indirect representations

> Marketing and strategy consultant in 4 successful missions in such areas as:
- Sectoral diagnosis and business environment's analysis,
- Business planning and operational marketing development,
- Sales consulting and formation

Sector: Market Studies

September 2003 – November 2005 (2 years 3 months)

> Investigated and launched project in parallel with ESCP-EAP specialized Master:
- Developed a concept of broadcast of customized music and video selection for chains.
- Prospected and studied commercial, marketing, financial and partnership viability.
- Strategic and business projections via a formal Business plan, test and startup launch.

>Prospected and represented via sales/markerting activity (annual revenue = 70.000 Euros)
- Animated the prospects database via marketing campaigns (phoning, emailing),
- Created comunication supports (website, slidesets, flyers, goodies...),
- Recruited and managed 16 partners (4 indirect sales, 4 music and video suppliers, 6 offer compliment, 2 software developper),
- Customized and priced packaged offers,
- Operational setup of 5 tests customers and 4 exposition stands.

Sector: Marketing and Advertisement

December 2000 – September 2003 (2 years 10 months)

> Designed, launched, and managed the Build-To-Customer Order PC solution:
- Developed and implemented the solution with 2 months advance:
- Successful launch with 750% Sales growth over 3 quarters thru sales business planning, training of 300 sales persons and internal and external representation.
- Managed with responsiveness and profit consciousness

>Managed the Build-To-Customer Order server solution with Product management rigor:
- Innovated thru operational marketing to maintain the objective of 25% of IA32 server French revenues,
- Managed partner accounts (12 1st tiers) and trained sales forces and partners ,
- Business developed thru sales and marketing activities as well as business planning.

>Defined sales and forecast processes to merge HP & Compaq CRM reporting tools.

>Accurately forecasted HP France’s business computing sales, during 2 years & Monitored business

>Coordinated all supply chain related sales and marketing activities and representations.

Sector: Computer Equipment & Peripherals

January 1998 – March 2000 (2 years 3 months)

>Implemented, always on time, 18 strategy pricing builds for 32 European countries.

>Created the specifications of a new pricing system, managed project functional teams.

>Contributed to the realization of the data modeling and managed risks of trade offs.

>Dynamically maintained and optimized Pricing processes: Process turn-around-time decrease by 45%, implemented in 6 countries €uro related new pricing process.

>Analyzed internal and external pricing in the €uro moving European PC markets.

>Analyzed commercial PC competition via a web-based marketing survey.

Sector: Computer Equipment & Peripherals