Sébastien TRICARD

Sector: Luxury Goods and Cosmetics

• Product Development – overseeing design of innovative Point-of-Purchase advertising materials for FMCG brands, mainly in the European beverage industry.
• Sales and Customer Relationship Management – maintaining a portfolio of 500 companies, and prospecting for new suppliers, products, markets and clients. Designing and implementing the sales, marketing and CRM tools, according to clients’ own communications strategies.
• Logistics – managing of supplies located in South East Asia, negotiation of the contract terms and the deliveries within Europe.
• Specialist Research – conducting an academic study on the effectiveness of PoP advertising in the alcoholic industry. Results quantified the basis for a sales proposal.

Sector: Public Relations and communication

• Intelligence Research – collecting competitors' innovations data in the e-tourism and leisure industry.
• Internal Communications – interviewing and liaising with all the department managers.
• B2B Customer Research – contacting the main travel agencies to establish customer needs, presenting written reports and recommendations for decision making.
• Future Development – providing marketing solutions to integrate the B2B tools online.

Sector: Tourism

• Portfolio Management – organising monthly visits to 80 Supermarkets in and around Paris.
• Customer Negotiation – initiating contracts, promotions, merchandising and product ranges.
• Marketing Mix Operations – generating push and pull sales, price control, promotion deals, place agreements, shelf management and display settings for products.
• New Product Enhancement – presenting to customers, processing and managing orders.
Sector: Luxe et Cosmétique

Sector: Cosmetic - Perfume - Hygene products

• Client Liaison – managing relationships with clients such as Danone (in Germany, Czech Republic and Poland), product conception, order fulfilment, logistics and delivery planning.
• R&D & Creative Department Liaison – supporting material innovations and design of products.
• Contract Terms Agreement – directing contracts according to quantities, materials, design and law.
• International Sales Prospecting – supervising contacts with current and potential customers abroad, i.e. sending samples to New Zealand and Korean dairy companies.

Sector: Publishing - Printing