6 year experience in PR agencies (3 years Paris – 3 years London)
Specialised healthcare communication / crisis preparedness & management
Fluent French/English
Scope of expertise:
Strategic Counsel
- Advise on global and national communications strategies: product launch, issues and crisis management, advocacy programmes, internal communications, media campaigns
Media Expertise
- Development of media materials: press releases, statements, Q&As, media lists
- Media pitching and follow up with journalists
- Management of daily media monitoring
- In-depth media analysis
- Knowledge of European media
Project Management
- Coordination of national and global PR programmes
- Liaison with clients and affiliates, scientific KOLs, patient organisations, patients
- Development of internal publications (editorial, design)
- Coordination of crisis preparedness programmes: risk assessment, crisis manual, media trainings, crisis simulations
- Management/coordination of local and global events
- Suppliers briefing
- Invoicing and accounting
Management
- Recruitment and training for junior staff
- Supervise account executives
8 contacts
Saoyuth Nidh
Manager Media Relations
- Switzerland
| English | French |
Schools attended |
Université de Bourgogne (DESS Stratégies de Communication Internationale) |
Brown University (Department of French Studies)(Teaching Associate) |
Since 2007: Merck Serono international, Geneva |
Manager Media Relations
| |
Sector: Health and pharmaceutical |
2005 - 2006 : Galliard Healthcare Communications, London |
Senior Account Manager
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Clients: Roche: KOL programme, global media monitoring, quarterly and yearly media analysis, development of internal publication (6 editions/year) for NEO-RECORMON (anaemia) Roche: media monitoring for INVIRASE (HIV), management of European patient film | |
Sector: Public Relations and communication |
2003 - 2005 : Manning Selvage & Lee, London |
Account Manager
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Started as a Senior Account Executive in October 2003, promoted to Account Manager in April 2004. Clients: Sanofi-Aventis: Global communication for launch of new treatment ACOMPLIA (obesity) Eli Lilly: Global communications for EVISTA/FORTEO (osteoporosis) and CIALIS (erectile dysfunction) Pfizer: Global communications for CELEBREX (arthritis and rheumatoid arthritis) Sanofi-Aventis UK: issues management programme for EPILIM (epilepsy) | |
Sector: Public Relations and communication |
2000 - 2003 : Burson Marsteller, Paris |
Associate
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Started as a trainee in June 2000, promoted to Account Executive in November 2000, promoted to Associate in January 2003. Clients: Cephalon, Inc.: press relations on the acquisition of the Laboratoire L. Lafon, and on PROVIGIL Johnson & Johnson : crisis preparedness for all J&J units and products in France Eli Lilly : analysis of KOLs’ perception of ADHD and RITALIN Cadbury-Schweppes : crisis communications programme for the confectionery branch involving all brands Perrier-Vittel : crisis preparedness programme involving all the brands of the company Eckes-Granini : press relations programme on the acquisition of the JOKER company McCain Southern Europe : crisis preparedness programme involving all the European divisions and brands 3M France : lobbying programme and media relations for road safety equipment | |
Sector: Public Relations and communication |
Hobbies |
Travels (11 months round the world trip blog available on http://www.travelpod.com/travel-blog-entries/patandsaoyuth/aroundzeworld/1155156840/tpod.html). Trekking (Mount Kilimanjaro & Annapurnas base camp) |