Sandie RICHARD

Marcom France, AGILENT TECHNOLOGIES

Agilent Technologies is the premier measurement company (advancing electronics, communications, life sciences and chemical analysis)

I first started as a Local Marcom for France. After 8 months, I was promoted as a MarCom for Europe for a specific market.

Marcom European market - Life sciences:
- Definition of marketing & communication campaigns (in close collaboration with the Marketing Program Manager)
- Setting up of different global actions: creation of communication tools (mailing - e-mailing - flyers - landing page etc.)
- Coordination with 6 Marcoms in the regions/countries in Europe to translate tools and deploy campaigns locally
- Deployment of communication tools (printing, distribution, sending...)
- Annual budget tracking


Marcom for life sciences and chemical analysis French market:
- Organization and event management: seminars (public or on-site), tradeshows, congress...
- Creation and/or adaptation of communication tools for France: mailings, e-mailings, brochures, website updates...

Sector: Biotech

Lyon, FRANCE

Communication agency specialized in the animation of sales networks

Project management from client’s brief to product delivery:
- Detection of needs, advise, recommendation, financial proposal
- Conception of tools, organization of content, production follow-up
- Coordination with the client, co-workers and suppliers

Examples of projects: charter, promotional tools (brochures, CD-Rom, direct marketing), media plan, commercial incentive, trade shows...

Clients: Renault Trucks, Aoste, Synbiotics, Arcelor, St-Gobain, Imerys TC…

Sector: Communication and Media

Lyon, FRANCE

Second-largest leading company on the French market for apple sauce and jams

Sales analysis and creation of follow-up tools with the ACNielsen software Studies synthesis (tasting, consumption habits)
Development and follow-up of promotions
Packaging evolution and improvement, brief to design agencies
Writing sales points for partnerships
Optimization and development of new recipes (working with R&D)

Sector: Agribusiness and agriculture

Ashford, UK

Company for business and project development

Study on the positioning, competitors and development opportunities
Recommendations and set-up of an action plan

Sector: Consulting and Services

Greenville, South Carolina, USA

Advertising and Marketing agency

Marketing-mix proposition for the launch of a dental emergency kit
Research on the potential market and team work for the development of the kit

Sector: Communication and Media

Paris, FRANCE

Design agency for products, packaging and visual identity

Prospecting, negotiation and elaboration of marketing strategies
Trend research, target analysis, briefs for the designers

Sector: Consulting and Services

Angers, FRANCE

One of the leading sports store in France

Reconfiguring 20 meters of shelves in the Team Sports Department
Average rise of 65% in the turnover by family of products

Help clients find the appropriate products for their needs

Sector: Distribution