Samia TADLAOUI

Managed the Neutrogena range
·Development of marketing plans and launch of new products
·Development of new artworks, new POS visuals and new TV copies
·Analysis of consumers and retailers panels to follow up with sales and competition analysis
·Development of sales force material (selling points, technical booklets, market data charts)
·Management of POS material from design to execution and budget control
·Management of promotions from impact analysis to setting up
·Prepared the press release

Sector: Luxury Goods and Cosmetics

Assisted the studies department and supported the brand managers

·Managed and developed the distributors and consumers panels (Nielsen)
·Recommended market studies methodologies according to the problematic
·Followed qualitative and Ad hoc market studies (consumer behaviour researches)
·Managed retail audit studies (AC Nielsen)
·Managed the external products tests (briefs of business institutes)

Sector: Marketing and Advertisement

Marketing Assistant B to B: Assisted the marketing department in several missions
•Managed and developed the extranet website
•Participated to showrooms and exhibitions to present and sell the company’s products
•Prepared promotional and advertising materials
•Marketing intelligence (products positioning / competitors)
•Managed quality complaints
•Participated to products launching

Sector: Consumer Goods

Two months and half internship
Brand manager Assistant: Brought in to work on the opportunity of launching CATAFLAM 75mg Suppo, an anti-inflammatory product.
•Followed training for IMS Health, data software for healthcare and pharmaceutical industries
•Conducted Suppository marketing survey included understanding customers needs and presented to the Marketing Department
•Prepared promotional material (mailings)
•Elaborated the promotional budget for the first trimester 2006 approved by the marketing director

Sector: Pharmaceutical

Commercial agent: door-to-door sales

•Adapted the presentation of the product to the profiles
•Developed communication skills

Sector: Water - Electricity - Gas

Association that offers guidance and advice for jobseekers with little financial means. Assisted conferences with entrepreneurs