Salima Jetha

Advertising and Brand Manager

English | French

I'm a professional in marketing and communication - with a strong expertise on adverting on all media supports.

Prépa HEC (Classes préparatoires HEC)

	Advertising & Brand Manager
	Responsible for developing and launching local & international advertising campaigns to sustain Amex brand and product performances - Roll out of Brand and Product advertising (all media supports) - Develop Air France-Klm Campaign (Airline cobrand products) - Ensure development of 360 Communication for airlines product (Direct Sales Booth, Take Ones inserts, Welcome pack adaptations…) with local team - Adapt international advertising campaigns & sponsorships for the market - Launch of My Life My Card campaign (International Brand Campaign) - Implement the American Express Rolling Stones European tour sponsorship (2006): Ticketing, communication plan, direct marketing stimulation, PR, relationships with tour’s local partners, early on-sales, meet & greet… - Manage, coordinate and brief agencies (Creative, media and PR) - Ensure coordination and reporting with the regional/international teams - Provide analysis of campaign performances - Implement quantitative and qualitative research: consumer insights, pre/post waves for ad campaign… - Monitor and analyze Amex brand performances on existing campaigns and against competitions - Coordinate PR needs for ICSS department with Public Affairs - Actively involved in the planning and budget management process - I currently manage one marketing executive.
	Sector: Financial Services

	Marketing Executive Senior
	Responsible for executing advertising campaigns - Implementation of on and off line communication plan (Brand, Long Live Dreams, Cobrand campaigns…) - Activation of Sting European Tour Sponsorship (2004) : Early on-sales, Meet & Greet, Direct Marketing communication plan for Cardmembers - Negotiation and development of a local Sponsorship : Brand visibility and acquisition display in french golfs (Blue Green) - Permanent benchmark with direct competitors - Analysis of campaign performances
	Sector: Financial Services

	Marketing Executive Junior
	Responsible for managing advertising campaigns and on-line acquisition initiatives (acquisition and new partnerships) - Development and launch of the interactive media plan for the Blue card Launch in France (2001) - Negotiation of online partnerships (Amazon.fr, WineandCo.fr, Maximiles.com…) to increase product awareness and drive online acquisition. - Launch of the first spend stimulation voucher in billing stuffer. - Implementation of an E-Partner zone on amex.fr website - Launch the first Ad campaign in airports to support airline co-brand products in airports (Air France)
	Sector: Financial Services

	Internet Marketing Executive
	Responsible for online store departments for a merchant website (B to C website) - Creation and development of the story boards for store departments - Negotiation of products, delivery and payment conditions with suppliers
	Sector: Internet

	Marketing Executive Assistant (Internship)
	Supporting the marketing team on communications and marketing actions - Develop communication supports (DM catalogue, online games,…) - Follow up of media buying and Public Relations - Organize events to support specific products (Booth, products show room…) - Provide to marketing teams reporting with panel analysis, sales statistics…
	Sector: HiFi - Videos - Computers - Consumer electronics - Telecom

In my spare time, I practice Pilates, swimming and cycling. I also manage to go regularly to cultural events (theatre, cinema, art exhibitions…).