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Sabine Langlois

COMMUNICATION & MARKETING MANAGER

Poce sur Cisse - France

 HomeUnited StatesSabine Langlois

  English   |   French
MY PROFESSIONAL SKILLS

* Communication and marketing planner

* Team and projects management

* Creative thinking / copy-writer

* Strongly oriented towards International Business Development


MY WORK EXPERIENCE, IN A FEW LINES

2006–2007 : Expat in THAILAND – worked as an independent MARKETING AND COMMUNICATION CONSULTANT

Advised a French importer and distributor of perfumes in Thailand with the opening and promotion of a new store in Pattaya (MIST1000 Parfums)
Proposed and implemented a promotion and communication plan for launching and Christmas promotion time: generated traffic in-store and increased dramatically sales within 3 months

2002–2005 : Expat in POLAND - worked as a free-lance for FP Multimedia – FILMS, MULTIMEDIA Production & PUBLIC RELATIONS - Cracow

As an independent projects director & writer, I closely counselled a French-polish distributor involved in the introduction and the development of the selective cosmetic french brand (www.nuxe.com), on the polish market.
I recommended a special launching communication plan and organized the Press Conference in Warsaw.

I also coordinated the production of films and multimedia tools for THALES and VALEO, working in team with polish graphic and 3D designers.
I writed many synopsis, scenarii and voice-over for these companies.


2000-2002 : NOUVELLE VAGUE - TBWA Group – ADVERTISING Agency - Nantes (FRANCE)

As a Client Manager, I supervised communication campaigns for some major local institutions and companies

1996-1999 : AUDITOIRE – TBWA Group– Advising agency in EVENTS - Paris

Successively projects manager and events creator, I participated in the setting up of many corporate manifestations (sales and BtoB conferences, products launching) and General public related events


EDUCATION : MARKETING & STRATEGY oriented programme

EDHEC, Business School, France,
Bachelor’ Degree in Economics, Lille (1994)

Fluent reading, speaking and writing in English / Basics of the Polish Language

Schools attended

EDHEC Grande Ecole (EDHEC Business School)

2006 - 2008 : Expat in Thailand – worked as an independent marketing & communication consultant

Consultant
* Advised the French local company BEL RETAIL (first importer and distributor of perfumes in Thailand) with the opening and promotion of a new store in Pattaya, MIST1000 Parfums.

* Proposed and implemented a promotion and communication plan for launching and Christmas promotion time: generated traffic in-store and increased dramatically sales within 3 months

* Coached the store staff with the day-to-day sales and behaviour with international customers

* Made recommendations to the thai marketing team about graphic chart and corporate communication for Mist store chain (first Perfume store chain in Thailand)
Sector: Communication and Media

2002 - 2005 : FP Multimedia – Films, Multimedia Production & Public Relations

projects director & writer
PUBLIC RELATIONS
I closely counselled a French-polish distributor involved in the introduction and the development of the selective cosmetic french brand (www.nuxe.com), on the polish market.
I made strategic and creative recommendation to the brand about how to be the talk of the town at the launching of the product line, in the journalists and opinion leaders spheres, and also for the core target.
My mission included the organization of a quality one-to-one press conference in Warsaw - perfectly featuring the spirit of the brand - and the supervision of the press relationships campaign

FILMS AND MULTIMEDIA
I also coordinated the production of films and multimedia tools for THALES and VALEO, working in team with polish graphic and 3D designers.
I writed many synopsis, scenarii and voice-over for these companies for exhibition purpose (Mondial de l’Automobile, Le Bourget) and also internal and commercial purpose
Sector: Communication and Media

2000 - 2002 : NOUVELLE VAGUE - TBWA Group– Regional Advertising Agency

Client Manager
* Analysed brands and their environment through market surveys in the purpose of developping media and creative strategies.
* Implemented actions plans and coordinated the work of a team of professionals (media buyers, artistics directors, copywriters) involved in the client’ad program: managed all the stages of advertising process, from creative briefing to mediaplanning.
* Managed a day to day relationship with each of my clients
* Implemented all kind of media and communications tools : billboard, edition, press, exhibition, merchandising, promotion, on-line, etc…

For instance, I coordinated the advertising campaign to promote tourism in Loire-Atlantique district, after the ecological disaster of Erika (petroleum tanker sank near the coast in 1999).
Sector: Advertising

1996 - 1999 : AUDITOIRE – TBWA Group– Advising agency in producing events

Projects manager
Successively projects manager and events creator, I participated in the setting up of many corporate manifestations (sales and BtoB conferences, products launching) and General public related events

* Handled of accounts and projects acquired by the agency from 100 K€ to 0.5 B€
* Managed projects : built and coordinated all production, logistic, technical and artistic processes and teams, and checked for markup
* Acted as the commercial representative with my customers by counselling, budgeting and scheduling
* Analysed customers strategic briefing and wrote creative proposals, elaborated fitted and dynamic communication concepts
* Structured and formulated firm’s key messages, scenarised and wrote speeches

Some achievements :
PEUGEOT SA : Launching shows for the new cars 106 and 406 for the cars dealers
MICROSOFT : Organized the meeting of 300 french leading managers with Bill Gates about the publication of his brand new book
FRANCE TELECOM : Created an amazing garden with 9000 pumpkins in Trocadero gardens, in the centre of Paris, which purpose was to celebrate Halloween for the mobile phone brand OLA “OLAWEEN”
BOURJOIS CHANEL : Internal conference for annual marketing plan presentation to the staff.

Others references : EDF, MAC DONALD’s, E. LECLERC, SCHNEIDER ELECTRIC, , etc…
Sector: Shows - Congresses - Expos

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Interests

Scuba Diver (Open-Water PADI), Sailing & Cruising

Clothes design & painting by joining an art group

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