Romain Naegelen

Sector: Advertising

Publicis Events / Emotion defines, plans and executes any kind of events for private and public organizations.

170 collaborators in Asia dedicated to events production.
More than 500 events produced all over Asia in 2007: Corporate events / Incentives & Health Industry events / Marketing & Sales events / International conferences & conventions / Luxury events / Public & Sports events.

The HK branch opened in 2007.
In charge of bringing in new clients, introducing the company, to further work on pitches together with producers and account directors.

Sector: Shows - Congresses - Expos

• Account director: managed the publishing projects for L’Oreal Paris, Annick Goutal, KIA, Total, Prix de l’Arc de Triomphe (press kits, catalogues, invitations, posters),

• Analysing business data based on client’s brief, elaboration of a strategic plan according to the client’s needs, brief of the creative executives, follow up of both creation and print, customer relationship and budget management,

• Production: organization of photo shoots, casting director.

Sector: Advertising

NIKE France (Sports marketing cycling department), Paris.
Tour de France public relations manager.

• Managed Tour de France PR program: created the invitation, coordinated the guests’ transportation and accommodation, constituted a team to represent Nike on the event,

• Acted as a liaison for Nike on the Tour, led the team, organised the guests’ stay,

• Responsible for the sale of apparel to sponsors to enhance Nike’s visibility.

Sector: Clothing - Luxury products - Fashion - Sport

QUARTERBACK (Sports marketing agency), Paris.
Project manager assistant.

• Organised the “Village d’honneur du Prix de l’Arc de Triomphe”,

• Coordinated the KIA / DAVIS CUP sponsorship,

• Project assistant on the DANONE WORLD CUP.

Sector: Public Relations and communication