2 contacts
Renaud Isnard
ASNIERES - France
| English | French |
Schools attended |
Groupe Sup de Co (Marketing) |
University Of West of England ( UWE ) (Management et marketing international) |
Since 2006: SONY |
European Marketing manager
| |
Sony, Division Recording Media & Energy, leader in Europe on the recording media market (cassettes, CDR, USB key, flash memories), batteries and computer peripherals. 200 persons, Turnover : 650M€  Definition of European Marketing strategy (memory cards). Marcom activities (advertising, PR, Promotional events), line up, price positioning, channel development  In charge of consolidated P&L (Net sales achievement, Profit, Stock level…). Negotiation of Budget with Sony Japan, with EU sales companies  Management : 3 product managers | |
Sector: High Tech |
2003 - 2006 : SONY |
European sales manager
| |
Missions : European retail sales management on different channels : massmerchants, multispecialists, buying groups, traders. Definition of European sales strategy, of new commercial conditions New channel development : phone and Game channel in collaboration with Sony Ericsson and Playstation for memory cards « Pan European Account» management: with major European centrals (Carrefour international, IRTS, Ahold, Metro, Kingfisher, Euronics, Agenor…) Sales animation: definition of business plans with Sony sales companies, creation of European sales tools, reporting… Direct Management: 3 European key account manager | |
Sector: High Tech |
2001 - 2003 : SONY |
European key account manager
| |
Sector: High Tech |
2000 - 2001 : SONY |
National key account manager, France
| |
Sector: High Tech |
1998 : GRANDS MOULINS DE PARIS |
National key account manager, France
| |
Sector: Agribusiness and agriculture |
1996 - 1998 : GRANDS MOULINS DE PARIS, Délifrance |
Area sales manager, based in London
| |
Sector: Agribusiness and agriculture |