Caroline Rakia Ismail

Developed annual and innovative marketing plan promotions, print, public relations and advertising
Monitored all plans and ensure maximum benefit
Prepared and achieved monthly impressions report ; tremendous achievements
Handled relationship with advertising and photography agency, suppliers and media
Established strong media relations – especially with Dubai based Arabic medias
Copywriting for press releases, advertisements and brochures
Ensure consistent design principles are in line with the Sheraton Brand guidelines in all collaterals
Developed long-term relationship and sponsorships for various events
Organized creative and successful events : Charity, Italian food festival,Ramadan, Restaurant Launching.
Prepared and sent weekly and monthly mailing promotions
Submitted innovative collaterals based on attractive selling strategies
Managed in-house graphic design department

Area responsibilities

Trained Starwood Public Relations’ team on Starwood Press club –
Prepared and controlled area quarterly monthly impressions reports
Organized and coordinated corporate interviews for Starwood ME Roadshows and ATM (06 - 07 and 08)
Coordinated meetings for Area Director of Starwood Public Relations – UAE
In charge of Corporate Arabic interviews. Starwood Corporate office.

Food Styling, rock climbing, international gastronomy, surf, music, travels (Thailand, Egypt, Algeria, Senegal, United States of America, Romania, Lebanon, Syria, and Turkey.)