Quentin Turf

Colorplaza Ltd is an independent company based in Vevey, Switzerland, active in the fields of digital imaging and multimedia Internet application development.

The company was founded in Dec. 1999 and has rapidly expanded to become a European leader in the segment of online digital photo finishing.

Since more than 6 months, I'm holding the position of "web marketing & e-business project coordinator" for our two international brands : Fastlab and Colourmailer.

Main objective:

International’s Colormailer and Fastlab web sites (12 countries) web marketing actions coordination

Current Projects and Missions:

Online Marketing (Customers acquisition, commercial support and visibility):
• Google AdWords, Yahoo SM and MSN Ad Center campaigns creation
• Listings and campaigns on Price-comparison sites
• Online marketing spending management and reports
• Performance monitoring

Trigger Marketing (Customers behaviour targeting and qualified database):
• New customer segmentation criteria definition
• Scenario’s definition and emailing design creation
• Communication set up management between internal’s and provider’s (emailvision) databases
• Performance monitoring

Projects and Missions in progress:

Social Network Platforms (buzz marketing and press / customer relation):
• Colorplaza’s profile set up on major social network platforms
• Editorial and graphical profile creation
• Continuous content feeds (press releases, customer services, tips and tricks, forums and chats about photography)

Other responsabilities:

• Built a translations coordination workflow for the commercial actions
• Active participation to the definition of the e-Marketing plan and strategy

Sector: e-commerce and distance selling

Leader in e-commerce and distance selling in France in fashion and apparel retail domain, La Redoute is part of the Redcats group also included in the PPR group.

Based in Northern France, La Redoute has many structures through europe and international.

In the International department, I held the position of "International web coordinator"

Main objective:
International’s web sites (Switzerland, Austria, Belgium, Spain, Portugal) commercial and marketing actions coordination

Missions:

Project management:
• International process creation due to the new web sale platform implementation (Millena)
• Planning and budget management
• Coordination and functional management with the product managers, artistic director and IT team

Web Marketing :
• Commercial plan creation
• Commercial and marketing actions (web site and newsletter) creation
• International competitors survey
• Cultural and marketing international gap discovering and respect
• Brand value optimization

Tracking and web analysis:
• Tracking tool implementation (Omniture Site Catalyst): analysis and configuration
• Dashboard implementation, reporting, tracking actions, traffic and turnover analysis

Sector: e-commerce and distance selling