A passion for design and all things exquisetly and interestingly put together.
An avid writer scribbler , I enjoy playing with words almost as much as with fabric , design & colour. A complusive traveller , I relish discovering the world we live in & interacting with people from different cultures and specially conversing with them in their own language.
As a child I was always fascinated by how a well cut/made article of clothing could transform & highlight the personality of someone.Joining Fashion school was my first step in learning exactly how I could acquire the tools to help do so ..Every day since I learn something new & continue to love the profession that I chose.Living in India helped me have access & discover Fabric & drapes and moving to study at ESMOD & live in Paris taught me how to use the traditions Id encountered in the best way possible.Working with clients taught me to listen and apply and thus produce stylish yet practical design...and so everyday is still an adventure .
1 contact
Preethi Fernandez
Urban Couturiste ,Writer and occasional no mad
PARIS - France
Schools attended |
ESMOD (stylisme/modelisme) |
Since 2007: Jardin Des Paons,Paris |
Production and Design consultant
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Working for French design label “Jardin des Paons” ,owned by designer Eugene Avetisian to establish a production Unit in India. The label works with exclusive couture pieces. | |
Sector: Design |
2007 - ... : TheLReport |
Assistant Editor Fashion and Style
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•The L Report ,www.thelreport.net ,for the column “In The City with Preetz” | |
Sector: Internet |
2005 - ... : Dolly Pranz Studio, Montmarte |
Assistant designer
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•Worked as an assistant designer (internship) for designer Dolly Pranz, Montmartre, in Paris 18. Worked mostly with accessories bags, wallets, belts and with menswear.Was able to experiment & incorporate different ideas for surface texture . | |
Sector: Design |
2003 - 2007 : Denim Couture |
Designer
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•Design and custom make apparel according to clients’ requirements for my own label “Denim Couture”. Worked mostly with Silk and natural fabrics and made to order denim wear. Use techniques like corseting, embroidery and piece dyeing. Currently completed a Bridal collection called “Le Jardin Secret “. | |
Sector: Design |
2003 - 2004 : ShruthaKeerthi Design Studio |
Designer
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•Worked with designer Shrutha Keerthi M, with womenswear bridal and cocktail wear. The designer used a lot of embroidery, crystal work as embellishments. Worked directly with the production unit. Also did sourcing for materials and trims. | |
Sector: Design |
2003 : Levis Strauss India Pvt Ltd |
Designer , Graduation project
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•Worked on graduating Women’s’ wear collection “Funky chakra” for Levis India. Used denim fabric in bright colours (piece dyed) along with gold brocades and interesting cuts and washes. Worked from initial concept to realising the final collection of 7 ensembles. | |
Sector: Design |
2002 : IMAGINATION, Auroville |
Head Designer
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•Interned as head designer at this unit. Was responsible for launching 3 women’s beach/lounge wear collections and one men’s wear collection. Was also responsible for making the master patterns and over seeing production. The unit worked only with eco- friendly fabrics and dyes. They also used Batik as a surface technique mostly as art , I helped implemente the skills available at the unit into wearable art. | |
Sector: Design |
2000 : Mura Collective |
In house designer
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•Worked as in house designer while a student at NIFT ,New Delhi. The unit worked with Shibori, the Japanese art of tie and dye and natural fabrics like cotton and linen only. They also only used natural dyes that they produced at their unit. I Implemented new surface techniques like quilting, mirror-work etc for jackets and other outer wear. | |
Sector: Design |
Interests |
Dancing (Latino & RnB styles)Art, Music,Travelling,Writing,Reading,People,The opera &Ballet, Art in most forms,Sourcing for new materials. |