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Pierre FRUCHARD DEBIONNE

Director of Shanghai Office, Alsace Architectural Design Institute

Shanghai - China

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After 2 years working as Sales Director assistant for Air Liquide in north of France, I developped the business of a chinese import/export company in the north of Europe for 18 months.

It was my bridge to China, since in 2005, I went to teach International Trade and Marketing in the University of Wuhan (Hubei, China), learning Chinese in the same time.

Since February 2007 I work for a French Architectural Design Institute established in Shanghai as the Director of the Office. My main mission is to develop relationship with our partners (Provincial and Municipal Officials, Government Bureau, Companies, Parks,...) and get projects.

A former student at


Since 2007: Alsace Architectural Design Institute

Director of Shanghai Office
- Setting up a office in Wuxi and Shanghai

- Recruiting and Managing a team

- Developing partnership and relationship (Officials, Design Institutes, Government Bureau, Parks, Customers,...)

- Prospecting architectural projects
Sector: Architecture

2005 - 2007 : Wuhan University (Wuhan Daxue)

Associate Professor in Economics
- Teaching International Trade, Strategy and Marketing to Chinese students in Master of Economics Science
Sector: Universities and higher education institutions

2004 - 2005 : FE Import/Export

Responsible for Sales and Marketing
- Managing and developing International Accounts

- Negotiating, creating business offers, prospecting

- Segmenting markets, selecting targets, elaborating Mix Marketing for price and distribution

- Benchmarking, supervising supply chain, planning promotions, Managing of Mailing/Emailing campaigns

- Creating products with Purchasing Department and factories settled in China
Sector: Import - Export

2001 - 2003 : Air Liquide

Sales Director Assistant - North of France
Management of a 15 Salesmen Team / Pricing operations:
- Monitoring: conceiving, planning and supporting operations; writing of sales argues
- Reporting: checking, analyzing and showing results.

--> Profit margin = 300 000 Euro.


Project Manager / Market Analysis and Prospecting :
- Creating and using a tool programmed to evaluate potential earnings by prospect and by customer
- Analysing potential turnover by activity and by product in order to improve business orientations and actions
Sector: Water - Electricity - Gas

Hobbies

Rugby, badminton, traveling