| Since March 2008 - Guerlain Asia Pacific
Regional CRM Manager, Guerlain (LVMH Group) Asia pacific
> CRM strategy definition, tools development and operations monitoring for all Asia Pacific (incl China, HK, Taiwan, Korea, Thailand and Australia): loyalty program, customer follow-up mechanism, marketing plan related CRM activities, training material, etc.
> New POS (Point of Sales) & CRM system business project manager: project planning definition, gap analysis management, data cleansing supervision, and training.
> Internet strategy definition, development and monitoring: mini sites development, new corporate webiste roll-out, etc.
Jan 2007 ~ March 2008 - Guerlain Japan
Fragrance Product Manager
> In charge of the brand franchise development for all fragrance lines: marketing plan definition & forecast, sales targeting & follow-up (5 M euros), profitability monitoring (pricing, A&P level), stock management, fragrance catalogue streamline,
> ‘Maison Guerlain’ project leader: Strategy definition for the launch of high-end fragrances: pricing, doors sleections, supporting tools, etc.
April 2005 ~ December 2007 - Guerlain Asia pacific
Operational Marketing (VIE)
> Assist the Marketing Director to coach, motivate and challenge local markets in the implementation of their marketing plans: forecasts, quota optimization, pricing policy, CRM & promotion guidelines.
> CRM: in charge of the design, development, implementation (roll-out and training) and follow-up of a new CRM analytical tool in Korea, Taiwan, China and HK.
> Promotion: prepared the Asia-Pacific promotional plan, follow-up and results tracking. Development of a new promotion process including sourcing of suppliers, selection of gifts, definition of cost objectives, validation of animations.
> Regional consolidation & Reporting: monthly sales analyses per major line, PR monitoring, CRM reports, key launches review. |
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