Philippe Naggear

CRM Service line analyst.

Various projects:


Transitory Customer Master Database for a major client in the Energy Industry:

Complete and structure the customers database to be uploaded for the SPEAK CRM pilot tool.
- Management rules and matching tables definition and implementation
- Key users steering and coaching: for the business data manual entry process.


Major High Tech industry client:

Blueprint publication to deploy the SFA-Siebel tool for its sales force automation
- Execution and publication of the gap analysis
- Execution of the processes modeling (existiting vs. target processes)
- Coordination with the team for the impact analysis upon the 3 approaches: Process, Organizational and Technical
- Participation and publication of workshop reviews (with the client's sales developement and marketing managers)

Sector: Organization and Strategy

Marketing Research Managers Assistant
- Launching of two « Marketing platforms »: Customers profile and product positioning
- Brand and models image research and study on Eastern European countries for 2004 and 2005
- Various missions assisting the marketing research department based on data base manipulation

Sector: Automobile

Middle-East, Africa and Turkey regional Service Sales Marketing
- « Six Sigma » training and project (Green Belt) applied on scanner tubes pricing study
- Service marketing campaign launch and follow-ups on scanner tubes
- G.E. distributors and affiliates communication tools building and launching

Sector: Medical Equipment