Philippe BERMOT

· Recommend and execute Marketing Plans per country and conduct appropriate research studies that result in understanding & identifying opportunities with customers, products, channels, and differentiation.
· Develop specific promotions for National and regional Accounts.
· Create commercial sales and marketing tools
· Review product portfolio and follow-up new product developments with manufacturing and R&D (Japan, Malaysia and Vietnam)
. Restructure the European organization following the acquisition of BEST MANUFACTURING company
. Manage a European team

Sector: Textile - Clothing - Shoeware

Construction of the Strategic Marketing Planning for Bariatrics Beds line-up
.Introduction of service maintenance agreements consistent across Europe and fulfilling customer needs.
.Definition of the spare parts policy (pricing, end of product life strategies) to optimize volume and profit
.Development of services sales strategies in coordination with the Country Sales and Service Managers
to support business growth in EMEA (Accessories, Training, Clinical Support, …)
Résults:.Increased by 5% the revenue of Bariatric Beds

Sector: Medical equipment

.Implementation of Marketing Plans per country (Germany, Nordic, Italy, UK, France & Spain)
.Management of the product portfolio and launching of new products in coordination with R&D teams
based in Europe and in the US
.Rationalization of the product lines and construction of the branding policy with promotion campaigns and POS materials
.Analysis of competitors, construction of sales tools and training of the local teams
.Follow-up of different investment projects and implementation of Best Practices amongst subsidiaries
Résults:.Increased by 3% the share of new products in the global revenue and development of a new range targeted for profitable market segments
.Increased revenue by 8% and profitability by 6%

Sector: Textile - Clothing - Shoeware