Director of a innovation and brand development consultancy,opening an office in Lyon to extend Brand Development's footprint beyond the UK.
We help multinationals to manage the innovation process more smoothly, from helping them to get closer to their consumer needs to developing ideas,concepts and products through to market launch.
Bilingual, bicultural English / French, with 18 years experience in FMCG marketing and agency business.
My areas of expertise : market knowledge and understanding of both the UK and France , consumer and shopper understanding, developing insights,idea generation.
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Philip Last
A bilingual innovation and brand development specialist
Saint Pierre de Chandieu - France
| English | French |
Schools attended |
University of Manchester (European Studies French & Spanish) |
Since 2006: Brand Development |
Director
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Brand Development is a creative innovation consultancy. We help our clients look at innovation from a different point of view, finding the balance between strategy and creativity, never forgetting the operational requirements of getting products to market quickly without forsaking quality. Our clients- Masterfoods,Heinz,Coca-Cola,ICI,Kimberley Clarke,Avery Dennison- to name just a few,come back to us because we help them find innovative solutions to their business development issues. | |
Sector: Consulting and Services |
2002 - 2006 : Groupe Novembre |
Comercial director
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Sector: Marketing and Advertisement |
1998 - 2002 : Masterfoods |
Marketing Manager Chocolate Bars
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Sector: Consumer Goods |
1991 - 1998 : SC JOHNSON WAX |
Marketing Manager Aircare
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Sector: Consumer Goods |
Forums where Philip Last registered | All messages |
Interests |
Running,consumer language, gastronomy. |