Pedro Varandas

GALLAHER Group (fifth largest international tobacco company in the world). Since February 2003, Marketing & Sales Manager for the Portuguese Market:

Job Description: Develop and present the 3 year business strategy for the market (Volume, profit, brand portfolio and marketing investment); Implement and deliver the agreed annual plan for the market; Identify opportunities to develop business effectiveness (sales & profitability increase, cost streamline); Follow up on new business opportunities and projects; Manage the day to day relationship with the local distributors; Recruit, manage, develop and motivate the team; Supervise Local Promotion Agencies; Prepare detailed operational plans as well as ensure their implementation and performance monitoring. Advise management on any changes in the market (e.g. competitors’ activity) and recommend actions to adjust to the market conditions; Develop and maintain sales operating systems in order to ensure effective information handling and customer satisfaction; Ensure, in coordination with Madrid head office, production & logistical planning based on updated market and product information (sales forecasts); Ensure that all business activities comply with local legislation and group policies;

Achievements:
-Total gross margin increase of 100% in 4 years
-SoM development from 1,6% (YTD Feb 03) to 4,3% (YTD Feb 07)
-Gallaher Portugal raise from Nº 5 to Nº 2 in Portugal
-Launched new tobacco products that allowed expanding the business (300% on Hand rolling Tobacco and 50% on cigarettes)
-Distribution cost saving archived of 30%
-Despite strong investment (A&P and Selling budget grew by 1 million euros) profits remained stable at 1,3 million euros level.

Sector: Tobacco

Job Description: UK, Ireland and Netherlands market responsible; business development according fashion trends and market needs; guarantee sales objectives; Trade Marketing Programs development and implementation (Trade education, trade incentives and trade communication). Loyalty programs development; Promote future partnerships with key clients;

Sector: Textile - Clothing - Accessories

Job Description: Market research; Portfolio management; Micro-marketing implementation; Brand Plan definition and implementation; Briefings; Brand Communication Strategy Definition; Marketing activities definition in POS (Point of Sales); Follow-up Promotion and Marketing activities at POS together with Sales Department; New products Development.

Sector: Tobacco

PHILIP MORRIS INTERNATIONAL MANAGEMENT S. A., Lausanne,
International Key Account & Trade Marketing Supervisor

Job Description: Develop and implement worldwide the EU on-line Key Account Database; Negotiate EU agreements with Key Players; Control agreements implementation; Analyze results as well as future opportunities; Create an EU Sales Cycle reference tool; Contribute, as team member, for B2B Merchandising project planning and implementation; Develop the sales intranet website.

PHILIP MORRIS - TABAQUEIRA, S. A., Porto & Lisbon
Key Account Supervisor – FOOD Channel and C&C (Lisbon

Job Description: Develop and implement business plans with channel players; Performance evaluation (Sales, Profitability, ROI, Communication); Contracts negotiation; Taylor made solutions in terms of merchandising, trade programs and Promotions.

PHILIP MORRIS - TABAQUEIRA, S. A., Porto & Lisbon
Sales Representative (Porto)

Job Description: Sustain and develop Distribution; Inventory Control; Contract Negotiation; Trade Programs Implementation; Reporting; Sales Cycle activities; Guarantee team work and results.

Sector: Tobacco

Job Description: Exposure to the following areas as practical: Benefits Administration; Industrial Relations (complaint handling, employee discipline, and contract/handbook administration); Salary Administration (Job Descriptions, Evaluations and area surveys); Performance management systems; Training and Development; Employee/Community relations; Safety, Health and Security.

Sector: Petroleum - Exploration - Production - Refining