Pauline Dauge

Marketing Assistant - reporting to CEO - London, UK
In charge of developing and implementing the affinity marketing strategy for PrivatSea, an exclusive Members Club with a core business in Yachting and Lifestyle services.

Key achievements:
- Developed and managed strategic partnerships with luxury brands. Activity included negotiating contracts, creating some co-marketing operations as well as increasing lead generation.
- Development and coordination of Marketing activities including Promotional offers, Events, Direct Marketing, PrivatSea Magazine, Collaterals, PrivatSea website.
- Development of the property product (part of PrivatSea’s offer) including the creation of a portfolio, price and contract negotiation, promotion with leading real estate agencies in Europe.

Sector: Travel

Direct Marketing Coordinator - reporting to Marketing Manager - London, UK
Responsibilities included the management of the Direct Marketing strategy across 11 territories with creation and analysis of new campaigns. Managed several projects under the direct supervision of Sales and Marketing Director.

Key Achievements:
- Direct Marketing Strategy: developed and implemented over 500 DM campaigns including concept development, adaptation to territories in local language, adaptation according to industry, analysis and reports post DM. Role involved agency management.
- Management of internal projects: Produced documents (for internal use) to increase sales generated through NetJets USA. Developed a strategy to build a testimonials database. Re-launched NetJets database management tool including a thorough analysis to improve all Direct Marketing processes within NetJets.

Sector: Transport

Junior Business Development - reporting to VP Business Development – London, UK
In charge of developing and implementing affinity marketing operations.

Key achievements:
- Sourced a major partnership between NetJets and Carte Bleue Visa Infinite: Responsibilities included negotiation, implementation, exchange of marketing collaterals, training of sales force, lead generation.
- Affinity marketing with luxury brands: Managed the relationship with key NetJets partners. Activities included the production collaterals, endorsement mailings, co-marketing operations, events. Partners included some leaders in the luxury industry, of which Armani, Benetti, Krug, Carte Bleue Visa Infinite.

Sector: Transport

Intern - reporting to Executive Director - London, UK
Responsible for organising conferences, and for generating press coverage.

Key achievements:
- Management of an international conference: Network development for an investment project in Russia (attendance of 100 delegates including RICHARD ROGERS PARTNERSHIP, BURROWS CAVE INTERNATIONAL), gained press coverage of the event, managed the conference with a team of 7 people.
- Developed an International media campaign: Project development for an environmental project in Iceland targeting media to raise public awareness and gain involvement in the campaign.

Sector: Public Relations and communication

Intern, reporting to Managing Director- London, UK
In charge of Marketing activities and sales support for a Furniture/Decoration/Interior designer business.

Sector: Design