3 contacts
Patrick TOGNISSO
, Switzerland
Patrick TOGNISSO | English | French |
A driven Marketer with agency and client background. Broad experience of marketing mix, a combination of strong strategic understanding and cross-cultural/ cross-functional project management skills. |
Schools attended |
ESCP-EAP (ESCP-EAP) |
Lycée Parc de Vilgenis (Classe prépa HEC) |
Since 2005: PHILIP MORRIS |
Business Analyst MEA, Lausanne
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Cross-functional rotation program within Middle East and Africa regional management. Exposure to broad business and customer management issues in a challenging external environment, experience of getting results in a cross-cultural matrix organisation. | |
Sector: Tobacco |
2002 - 2005 : DIAGEO |
Marketing Manager Guinness, Abidjan
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Responsibility for development and delivery of all brand initiatives for the top 3 beer brand (volume and awareness) and the 1st non-alcoholic malt drink in the market. Leadership of team of 8 to deliver successful activity plans using full range of marketing mix tools (ATL, BTL and experiential, PR). Cote d’Ivoire is one of Guinness ® key markets in Africa, a region that ranks 4th in global Guinness® sales and that delivers 50% of annual brand growth. | |
Sector: Wines - Spirits |
2000 - 2002 : DIAGEO |
Regional Brand Manager, London
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Overall responsibility for championing regional brand initiatives and gold-standard implementation in 5 key markets. Malta-Guinness® is the only non-alcoholic drink in the Diageo portfolio with sales in Africa, Southern Asia and the West Indies. Sales in Africa rank top 5 in worldwide Guinness® sales. | |
Sector: Wines - Spirits |
1998 - 2000 : McCANN-ERICKSON |
Brand Manager, Paris
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Budget management, strategic and creative development. Clients included KINDY - MARINER (men socks and underwear), SFF - EULER (Financial Services), TIFFANY (jewellery), NESTLÉ (food). | |
Sector: Marketing and Advertisement |
