Main achievments:
- Business: turn around of the Slovak Processed Cheese business into a profitable self standing business unit
- Marketing: successful relaunch of 2 pillar brands with full marketing support (Kiri western Europe, Karicka Slovakia)
- Innovation: successful development and introduction of 2 major innovations (Mini Babybel Chèvre, Kiri Tartine), Long Term Innovation Plan for Slovakia definition
- Management: development of a professionalized marketing team in Slovakia (5 people)
Mobility:
- Internationally mobile: EU, Northern and Southern America, Asia
- Fluent in English and French, good level of Spanish and Portuguese, notions of Slovak and Slavic languages
32 contacts
Patrick Gantier
Marketing Director, Fromageries Bel Slovakia (FMCG)
Orléans - France
| English | French |
Schools attended |
Institut d'Etudes Politiques (DESS Etudes et Stratégie Marketing) |
Sciences Po Rennes (Bachelor’s Degree in Economics and Finance – with merit) |
Since 2005: Fromageries Bel Slovakia - Bel Eastern Europe Division |
Marketing Director
| |
- Brand portfolio differentiation, innovation plan definition, portfolio cost savings programs - Successful repositioning and relaunch of Karicka, leading Slovak Cheese Brand (TVC, design, etc.) - Eastern European transversal brand management of Matador, Kiri, Economy brands - Based in Bratislava, Slovakia - Management : team of 5 brand managers | |
Sector: Consumer Goods |
2003 - 2005 : Fromageries Bel - Bel France Division |
Senior Product Manager Kiri
| |
- Successful reorientation and completion of Kiri Crème’s new European communication strategy (implementation of the European Brand identity, TV advertising development, new packaging) - Kiri Tartine launch, Kiri Crème cost savings plans, negotiation of licenses (Disney, WB, Astérix, etc) - Based in Paris, France - Management : team of 2 junior product managers | |
Sector: Consumer Goods |
2000 - 2003 : Fromageries Bel - Bel France Division |
Product Manager Babybel & Bonbel
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- Development and launch of Mini Babybel Chèvre & Emmental - Worldwide cost savings Babybel Maxi - Based in Paris, France - Management : 1 junior product manager | |
Sector: Consumer Goods |
2000 : Fromageries Bel - Bel France Division |
Product Manager Port Salut & Samos
| |
- Port Salut: repositioning as a premium offer - Samos: repositioning as Kiri’s price flanker - Based in Paris, France | |
Sector: Consumer Goods |
1997 - 1999 : Fromageries Bel - Bel USA Division |
Associate Product Manager Price*s & The Laughing Cow
| |
- The Laughing Cow: brand awareness building strategy / launch of Mini Babybel Cheddar - Price*s: geographic brand expansion strategy / product range rationalization and cost savings - Based in New York, USA | |
Sector: Consumer Goods |
1996 : Fromageries Bel - Bel Europe Division |
Assistant Area Manager
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- Marketing and sales animation and coordination in Western Europe for Port Salut, Rouy, St Morgon, Le Roitelet, Les Petits Amis brands - Based in Paris, France | |
Sector: Consumer Goods |
Interests |
Interests: Foreign cultures, travels, history, computer, architecture and City planning, Brazil Sports: Roller blade, Mountain Bike, running, hiking |