Patrick Frison-Roche

Patrick co-founded Hopscotch Europe In One in 2005, combining his 20 years of international media and PR experience with Hopscotch's award winning creativity and innovation.

Further to journalism studies, Patrick began his career as a journalist in Singapore in 1985, moving back to Paris after a couple of years to contribute to business publications including Les Echos and Le MOCI as a specialist writer. A passionate traveller, he then joined France's leading travel trade publication, where he edited the Airlines and Technology sections, progressing to the Deputy Editor role, in charge Features, Research and, last but not least, the coordination of international correspondents.

In 1993, Patrick decided to jump the fence and go to PR - and to cross the Channel. He joined Edelman PR Worldwide in London as a Senior Consultant in the Consumer and Corporate division, setting up a successful Travel & Tourism division and managing international campaigns for blue chip clients such as UPS.

Patrick returned to Paris in 1997 to become Managing Director of Text 100 France, where he continued to develop his expertise of international PR campaigns, leading local and EMEA PR campaigns for global technology players - Gateway, IBM, Cisco Systems, Sony Data Media - as well as online consumer and business services providers (eBookers, Amadeus GTD, Agency.com).

As a vice-president and senior consultant at Text 100, Patrick worked extensively on multi-national PR strategy and organisation, specialising in pan-European content production. He also developed high-level consultancy skills, collaborating closely with CEO level clients as a close advisor.

A horse-riding fanatic and rock'n'roll connaisseur, Patrick lives in Ireland with his Irish wife and their two children.