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in charge of Internet, new interactive channels and consumer relationship management strategies for Garnier International (L’Oreal group).
Missions: Define the Garnier International Brand strategy through new communication channels.
- Enrich and strengthen the Brand image with new innovative interactive contents
- Create and deploy websites promoting new product launches
- Create and deploy an international CRM program
- Support and guide the countries in media plans construction
- Coordinate and control the Brand image consistency among countries (www.garnier.com)
Patrick Chambon
Garnier International New Media Marketing Director
Paris, France
Patrick Chambon | English | French |
Since 2007: L'Oréal |
New Media Marketing Director
| |
in charge of Internet, new interactive channels and consumer relationship management strategies for Garnier International (L’Oreal group). Missions: Define the Garnier International Brand strategy through new communication channels. -Enrich and strengthen the Brand image with new innovative interactive contents -Create and deploy websites promoting new product launches -Create and deploy an international CRM program -Support and guide the countries in media plans construction -Coordinate and control the Brand image consistency among countries (www.garnier.com) | |
Sector: Luxury Goods and Cosmetics |
Since 2007: L'Oréal |
New Media Marketing Director
| |
in charge of Internet, new interactive channels and consumer relationship management strategies for Garnier International (L’Oreal group). Missions: Define the Garnier International Brand strategy through new communication channels. -Enrich and strengthen the Brand image with new innovative interactive contents -Create and deploy websites promoting new product launches -Create and deploy an international CRM program -Support and guide the countries in media plans construction -Coordinate and control the Brand image consistency among countries (www.garnier.com) | |
Sector: Luxury Goods and Cosmetics |
Since 2007: L'Oréal |
New Media Marketing Director
| |
in charge of Internet, new interactive channels and consumer relationship management strategies for Garnier International (L’Oreal group). Missions: Define the Garnier International Brand strategy through new communication channels. -Enrich and strengthen the Brand image with new innovative interactive contents -Create and deploy websites promoting new product launches -Create and deploy an international CRM program -Support and guide the countries in media plans construction -Coordinate and control the Brand image consistency among countries (www.garnier.com) | |
Sector: Luxury Goods and Cosmetics |
Since 2004: L'Oréal |
Sector: Luxury Goods and Cosmetics |
L'Oréal |
Sector: Consumer Goods |
Interests |
Squash,diving, theater |
