Otilia Otlacan

Account Associate

Own and develop the Google AdSense revenue responsibility for the Romanian market by:
- leading and managing relationships with key AdSense publishers; optimise strategic accounts in order to maximise their return on investment from Google ads;
- developing and implementing best practices for client interaction, sales and service; - identifying ways to improve the user experience and work with AdSense product management, marketing and engineering to implement selected ideas;
- reviewing web content for quality, accuracy and adherence to policies;
- monitoring product performance and analysing feedback from clients and users;
- localising different Google products for the Romanian market.

I drive or participate into a number of projects aimed at increasing revenue and efficiencies across the market and across the teams.

I also support the country manager with projects involving quantitative analysis, industry research and strategy development.

Additionally, I act as a Marketing liase across the small markets AdSense team, gathering marketing-related requirements from the team and feed them to the AdSense product marketing manager, and assist the Romanian AdWords team with cross-team projects.

Awards: OSO Gold Recognition Awards (June 2007, December 2007), Peer Award (2006).

Sector: Marketing and Advertisement

e-Marketing Consultant

Independent, freelance work. Location: Athens (Greece) and Dublin (Ireland).

Performed eMarketing, SEO and SEM consultancy for small businesses going online; maintained a personal portfolio of Marketing-related websites.

Most recent work profile included e-Content development and copywriting, SEO planning and strategy development, SEM campaign development and analysis, web metrics analysis, online advertising (banners, text ads, paid inclusion) and affiliate programs set-up and management.

Sector: Marketing and Advertisement

Marketing Coordinator

Duties: implemented the national Marketing strategy on local branch, developed local strategy. In charge of branch sales of VoIP telephony services, built customer portfolio, helped tutoring the new Sales Team members. Central contribution in raising branch sales by 32% in volume, for first 6 months of 2002.

Reason of leaving: relocated to Greece.

Sector: Telecom - Internet Products and Services

Assistant to Managing Director

Duties: assistance with company presentation, marketing research, event management, basic financial analysis for management’s use. Developed the customers database, assisted international contractual activities. Daily processing the primary accounting documents, issued bills and maintained banking activity, managed the accounting software. Contribution to the financial reports for state institutions and for the company’s management.

Reason for leaving: have been offered a more challenging position for my marketing background.

Sector: Railways