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I am currently marketing manager within the group Veolia Eurolines (leader of passengers transport by coach on international regular lines).
Knowledge which I acquired during the 10 last years in various posts and undertook makes it possible me to have, today, a transverse vision of the market situations and relevant recommendations marketing with respect to these situations.
The strategic analysis necessary to the actions grounds is thus a subject which I control and which I wish to look further into.
I acquired a solid knowledge : in project management, development and maintenance of Internet site (sales x by 30 in 5 years - €3.5 M for 2005 – €4,5 M for 2006), in the organization of commercial partnerships, on internal communication, in the study pole, in operational marketing, in the management of a team....
My centers of interests relate on penmanship (in particular Japanese), on sport (in particular fencing and climbing), and to Ecology that is the respect of the bio-diversity and the biosphere.
Olivier LUET
On Line Marketing Manager
Saint Cyr l'école, France
Schools attended |
CNAM Paris (CNAM Paris) |
E.S.I.G (Marketing) |
Université Paris 11 Paris Sud (IUT - Institut Universitaire de Technologie) |
Since 2007: PLASTIC OMNIUM |
E-business product manager
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Project manager e-business on two pilot sites: Http://boutique.beauvais-diffusion.fr Http://www.nowrecycle.co.uk I coordinate the activities of the two marketing teams (one in France, one in England) and drive developments and strategies put in place for the development of these two websites | |
Sector: Chemical industries |
Since 2000: Eurolines France - Veolia Transport |
On Line Marketing Manager
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Internet Manager Sales x30 in 6 years – Sales 2006 : Euro 5M -webmaster : project leader for version 2 and 3 of the site -sales support : affiliation program, web based loyalty program -Content management : newsletter chief editor -Customer database management : implementation of sales push tools, « opt-in »ization of the database Marketing Manager In charge of 3 staff -survey and strategy recommendations for Senior, Ethnic and Youth target segments -Behavioural studies : purchase behaviours, quality survey -New product development : Loyalty card, « Eurolines Plus » program… -Yield management : yield analysis and pricing recommendations -Partnerships : Full implementation and follow up (ex : Western Union,…) -Internal communication : Co Editor -Market Intelligence : Competition monitoring dashboards European Marketing Committee Permanent member (English as the working language) -International « Pass » product : in charge of implementation in France (Sales x5 in 4 yrs) -Full participating member to the monthly marketing committee meetings | |
Sector: Travel |
1995 - 2000 : Groupe CAT |
Marketing Assistant Manager
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IT Training Manager -Training staff on all software -Project manager on implementation of ATLAS software (Vehicle purchase/sale tracking application) -Management of relationship with Car Renting Companies : Avis, Hertz , Ada , Budget , Rent-a-car, Sixt -Implementation of central and local vehicle tracking and of reporting tools Marketing Assistant Manager -Market Intelligence : Second Hand car market, Buy back market with short and long term leasing providers -Marketing management committee : full time member | |
Sector: Logistics |
1994 - 1995 : BRITISH AIRWAYS |
Marketing Assistant
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Marketing Assistant : -Loyalty program full review -Co Editor : « Preferences Business » | |
Sector: Airline transportation |
1994 : HURELL DUBOIS |
Assistant
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assistant for deployment of computer assisted production software | |
Sector: Aeronautic - Navy - Space - Armament |
1993 : SFR |
Assistant
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chip card inventory management | |
Sector: Telecom - Internet Products and Services |
Forums where Olivier LUET is registered | All messages |
Interests |
Fencing (Sword during 10 years), climbing (3 years), Theatre during 10 years), English Literature, Penmanship (Japanese), Active member of the A.F.D.M (french association of marketing managers) |
