Olivier ETRILLARD

2005 – 2007, Sales Engineer, SFR Mobile Phone Boutiques
• Development and management of the distribution network for 19 SFR retail boutiques, both franchised and independently owned, representing 20% of the Parisian Region
• Number one territory out of 43 in France - achievement of objectives – Sept to Dec 2005.
• New business development (identify new investors, select locations, establish financial requirements)
• Provide sales training on new product and service offerings and procedures
• Assist and train store managers in optimization of all commercial activities (order placement, inventory management, and sales force incentive planning ).
• Effective use of marketing funds to increase demand (press campaigns, mailings, plasma screens, and billboard announcements)
• Financial auditing and forecasting of franchises to ensure optimization of agreements and maximize store profits
• Ensure Quality Service Management (Client greetings, understanding of customer needs, service demonstrations, client product education, effective usage of merchandising tools, customer service fundamentals, and application of sales procedures)

1999 – 2004, Sales Engineer for SFR Large Distribution Outlets
• Increase SFR market share and visibility at a variety of Superstores (Carrefour, Auchan, Leclerc) , Large Specialized Stores (Darty, Phone House, Boulanger), and Wholesale Networks (Avenir Telecom, Audim).
• Organization of sales promotions, ad campaigns, and special events to promote increased sales
• Ensure effective merchandising and display of products
• Creation of a focused and motivated sales team.

1995 – 1997 Territory Sales Manager for Wolfcraft ( Electric tool accessory manufacturer)
• Responsible for all sales related activities and results for a territory of hardware and home improvement stores

Sector: Telecom Operators

1997 – 1998 Key Account Manager for UHU FRANCE (N°1 in glue and paper products)
• Development of the Sales strategy for a line of “do it yourself “ glue products.
• Provide market research and competitive analysis to improve store revenues
• Introduction of new product lines UHU bricolage (46 références) and BISON (110 références)
• Creation of introductory product tools (price lists, order forms, sales brochures)
• Develop new retail customers and complete contract negotiations with central offices

Sector: DIY - Gardening - Decoration - Furnishing

1995 – 1997 Territory Sales Manager for Wolfcraft ( Electric tool accessory manufacturer)
• Responsible for all sales related activities and results for a territory of hardware and home improvement stores

Sector: DIY - Gardening - Decoration - Furnishing

1991 – 1995 Territory Sales Manager for Kellogg’s (N° 1 Cereal manufacturer)
• Responsible for all sales related activities and results for a territory of grocery stores

Sector: Grocery and food businesses