Notin Laurent

Since 1995 IRL has been offering a broad range of marketing research and brand consultancy services to a diverse range of clients operating in all key consumer and business sectors. We apply best practice methods, techniques and thinking to generate actionable intelligence. Our research tools & methods include:

Consumer Research: U&A and Tracking Studies, Customised Ad Hoc Research, Product Testing (CPT), Central Location Testing (CLT), Satisfaction Surveys, Consumer / Market Segmentation, Product & Concept Ad Tests, Focus Group Discussions, In Depth Interview (IDI), Observation/Immersion, Ethnographic / Behavioral Profiling, Media Habit Studies

Specialist Retail Research: Retail Census and Retail Audit, Distribution Checks, Supply Chain Analysis, Mystery Shopping, Digital Mapping & Analysis

Social Research: Knowledge, Attitude and Practices (KAP) Studies, Monitoring & Evaluation (M&E), Baseline, Mid Term and Endline Studies, Behavioral Change Research, Ethnic Profiling Research, Observation/Immersion, Ethnographic / Behavioral Profiling

My Responsibilities:

Deliver IRL services in order to consolidate client base and generate new busi-ness for IRL and have bottom line P&L responsibility for research services pro-vided to clients of IRL. Manage and coordinate IRL research projects and is the principal liaison with IRL clients and their representatives in relation to projects undertaken.

Project & Team Management tasks include: the lead and direction of all aspects of project implementation; finalize all IRL reports and make presentations to cli-ents; to assist in the development of and finalize with clients research method-ology and instruments.

Administrative tasks include the development of training materials as well as the provision of internal training so as to build IRL senior management capacities.

Sector: Market Studies