After having completed my chinese degree, and a Master on International Business focused on asian countries, I have finally achieved my 1st objective a year ago : work for an international Group, in a chinese speaking environment.
Head of the Sales & Marketing Department (7 persons) for Nanjing BigPack New Technology Co Ltd.(Lafuma Group's subsidiary), I am responsible of sales and marketing strategies and development on the chinese market for 2 outdoor brands : MILLET & BigPack.
The growing development of sales turnover, and brands' awareness in China is the result of the great combination between the staff's market knowledge, my chinese skills, and european culture's views : adapting to local ways, while respecting western brands politics!
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Morgane GOURVENEC
Sales & Marketing Manager (chinese market)
Nanjing - China
| English | French |
Schools attended |
EICD 3A (Commerce International & Developpement) |
Yunnan University (Yunnan Daxue) (Chinois) |
BLCU (Chinois) |
INALCO (Chinois (programme intensif)) |
Since 2006: LAFUMA - MILLET - Nanjing BigPack New Technology Co. Ltd. (Nanjing - China) |
Sales & Marketing Manager
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- Sales analysis, strategies formulation. - Monitor products inventory and control gross margin. - Follow-up accounts receivables for maintaining payment terms. - Increase visibility of the 2 brands in shopsby optimising the costs. - Initiate promotional campaign, being responsible for all marketing activities for sales support. | |
Sector: Textile - Clothing - Accessories |
2005 : MARIONNAUD Perfumeries - AS Watson Group (Paris- France) |
International Marketing & Communication Assistant ( Intern)
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- Stating of partnerships (L'oréal summer sales, Marionnaud 20th Anniversary). - Feed-back analysis of the communication's operations. - Promotional gifts' development for two operations of communication. - POP development. - Logistics organisation between China/France/International subsidiaries. | |
Sector: Luxury Goods and Cosmetics |
2004 : Economic Department of the French Embassy ( Kuala Lumpur - Malaysia) |
Intern
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Malaysian cosmetics market survey and manufacturers guide update : - Interviews of Malaysian main cosmetics importers and distributors. - Collecting and analysing data about the sector. - Synthesis writing, intended to facilitatethe establishment of French companies in Malaysia. | |
Sector: Market Studies |
2003 : Rural Development & You (Leh - India) |
Responsible of a Micro-Credit Project (Intern)
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- Funds rising & partnerships seeking. - Theoretical & practical training of 7 working groups. - Creation of the Association presentation leaflet. | |
Sector: NGO |
2000 - 2002 : Lan Bai Hong (French Cafe in Kunming - China) |
Co-Manager
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Sector: Hotel and restaurants |
Interests |
Photographing, Diving, Trekking, Reading. Regular practice of swimming and jogging. |