Michael Kelly

Vice President, Marketing

Product, market and growth champion for semiconductor development for a global leader in broadcast, video production, digital signage and video-centric semiconductor products. Reporting to the GM – directed marketing and strategic activities for video convergence and UWB wireless semiconductor products. Markets of interest include UWB wireless, Wireless USB and TV-out video encoders for the home entertainment, video convergence space used in IP set-top boxes, video game consoles, portable media players and cell phones. Customers include Microsoft (xBox & Zune), Samsung and Toshiba.
• Developed strategy and tactics that led to 2X growth in TV-out market.
• Executed wireless product strategy for introduction into multi-billion dollar Wireless USB / UWB market
• Developed key partner relations with semiconductor platform providers like Freescale and RMI
• Provided standards leadership within IEEE, WiMedia and Bluetooth Industry groups
• Developed branding, Web presence, public relations and investor relations messaging

Sector: High Tech

Director of Marketing & Sales

Maxtek, a joint venture between Maxim Semiconductors and Tektronix, was formed to leverage internal semiconductor packaging core competencies into an external commercial business. Reporting to the president – directed all marketing and sales activities which led to a dramatic increase in external sales (from $17M to $40M) of very high performance, ASIC-based electronics modules and packages. These packages are key to medical imaging, automated test equipment and super computers. Customers included GE Medical, Cray, Credence, LTX and Schlumberger.
• Elevated external customer awareness and customer targeting
• Grew overall sales from $35M to $60M over 18 months
• Maximized penetration into major medical imaging, automated test equipment and super computer customers

Sector: Electronics and microelectronics

President and Owner

Provided consulting services to Institute for Defense Analyses for the Department of Defense, as well as to healthcare, Internet, electronics and telecommunications industries specializing in global business development, creation and execution of market strategies and product commercialization/development.

Sector: Organization and Strategy

Limited Partnership CEO, Strategic Account Manager and Manager, Marketing

12 years as marketing, strategy and executive experience with GE’s Healthcare Business, Corporate Offices and Aerospace & Defense Business with the following accomplishments:
• Vice President’s Awards and performance-based Executive Awards, 6 consecutive years (1985 through 1990)
• For GE Aerospace & Defense – Automated Test International, Limited Partnership CEO (1991-1995):
o Created partnership (GE, Hewlett-Packard, Teradyne and Mitsui – Automated Test International, LP) and developed investment structure, securing more than $10M in funding, with $15M in working capital
o Successfully transitioned from highly bureaucratic aerospace environment to entrepreneurial venture. Reduced start-up costs by 36% and achieved break-even returns within 3 years
o Developed and launched new product line that delivered $10M in 1st year revenue. Exceeded sales quota by 30%
• For GE Corporate – Strategic Account Manager (1989-1991):
o Represented all of GE’s 13 business units to key corporate accounts (IBM and AT&T) as Strategic Account Manager
o Structured/negotiated key GE Corporate partnerships with AT&T (e.g., satellites) and IBM (e.g., GE SmartPower, GE Supply, GE Plastics, GE Lighting & GE Financial Services)
o Increased GE’s sales by an average of 45%, while providing a distinct competitive advantage for the key accounts
• For GE Medical Systems/NMR Instruments – Manager, Marketing (1984-1989):
o Grew sales from $4M to $35M. Increased profit margins by >12% – $16M to $18M
o Expanded market share from 5% to 40%, including substantial international growth

Sector: Medical Equipment

General Manager, National Sales & Marketing Manager and Regional Sales Manager

Led all strategic planning, business development, budgeting/forecasting, recruiting, training and administration functions for a 35-person, Japanese-owned, U.S. Analytical Instrument operating and field sales organization. Fostered rapid market expansion of a highly technical product line (capital scientific and analytical instruments) marketed to academic, scientific, pharmaceutical and chemical industries (e.g., DuPont, Harvard, Cal Tech, Duke University, Monsanto, Procter & Gamble, NIH & Squibb).
• Expanded sales from $1.5M to $20M+ within 5 years
• Increased profit margins by 200%

Sector: Instrumentation