Martine Vesco

Business Intelligence leader
4,000 persons.
1 billion dollar turnover.
29 % of annual growth.

Define and implement at global, european and local levels a relational marketing action plan with customers, from signature to project deployments.

Customer Marketing:

Manage a strong relationship between Business Objects and its customers: Global Customer Advisory Boards, user groups, user conferences, customer visits, executive briefing meetings, VIP events, Business Intelligence Awards), e-newsletters, welcome kits, webinars, web sites.

Manage customer reference programs and tier one accounts (Global Customer Reference guide, customer of the month). 150 new European customer references a year. Lead generation on the average 15% higher with respect to traditional programs.

Manage Customer Marketing collaterals and Sales Tools; oversee production of customer case studies and reference tools including intranet, webinars, audio interviews, interactive videos, customer testimonial DVDs and advertorials highlighting customer and partner proof points.

Secure customer executive speakers for analyst and press conferences, user groups and executive forums.

Design a Global Customer database and multilingual referencing of more than 1,000 customer projects. Sales force support/training.

Monitor, measure, and report satisfaction surveys execution and results. 2,000 customers interviewed each year.

Sector: High Tech

N°1 of the financial rent.
2,700 persons.
A 9 billion euro production.2 billions in the international.

Communications and Advertising Director
Define and implement the communications plan of BNP Lease and UFB LOCABAIL, within the framework of the BNP and Paribas merger.

Corporate Communication:

Design and execute the branding of the new BNP Paribas Lease Group: Corporate/Product, internal/external documentations. Advertizing campaigns. Web sites.

Build and lead a comprehensive events strategy: annual conventions for employees and customers as well as executive meetings. About twenty major professional events.

Sector: Banking

PLM leader
In 1999: 2,000 persons.
2,7 billion francs of turnover.
86 % in the export. 30 % of annual growth.

Define and manage communications and public relations strategies.

Public Relations:

Consult field marketing and brand managers on PR strategy to align PR to their objectives.

Construct strategic messages, in particular during the M&A of about 20 new companies or implementation of technology partnerships at Dassault Systèmes.

Produce 150 press releases a year internally or in conjunction with PR agencies (product launches, customer stories, partners).

Manage international PR agencies and create relationships with business and financial journalists: (TF1/FR2, LCI, M6, BFM, Euronews, Forbes, Nasdaq, New York times, Business Week, Barron’s, Le Monde, La Tribune, les Echos…).

Secure speaking engagements and organize press calls, press conferences for aggressive article placements.

Executive Management Communication for B.Charlès and C.Edelstenne.

Sector: High Tech

A subsidiary of Ciba-Geigy
High performance composite materials
400 persons,
500 million francs of turnover. 40 % in the export.

Promote the company through trade shows and set up institutional and technical documentations.

Sector: Health and pharmaceutical