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Marion Jacob

Research Executive - permanent, Research International UK - London

London - United Kingdom

 HomeUnited StatesMarion Jacob

  English   |   French
Over four years experience in market research, currently working for Research International UK.

Schools attended

Université Paris 7 Denis Diderot (DESS Métiers des Etudes Economiques et du Conseil)

Since 2008: Research International UK - London

Research Executive - permanent
Sector : finance and technology

Multi-countries client satisfaction project for Citibank (20 countries) - set-up, project management and reporting

Segmentation project for MasterCard - reporting

Concepts screening for MasterCard (11 concepts, 3 countries) - set-up, project management and reporting

Segmentation project for LG - reporting

Sofwares used : E-tabs and SPSS
Sector: Market Studies

2007 - 2008 : Carrick James Market Research - London

Research Executive - contract
Syndicated surveys (continuous and ad hoc surveys) for child and youth sector.
Sector: Market Studies

2006 - 2007 : NMPP - Paris

Market Research Executive - contract
Database surveys on distribution and sales of magazines, encyclopedias and video-music-game products.
·built a monthly reporting tool of the encyclopedias and video-music-game products sales with ‘Business Objects’, which is now marketed.
·automated regular reports to reduce time wastage.
·analyzed sales slips from the NMPP distributors panel.
·provided customized analysis to compare the results of a press title with its competitors, and to formulate recommendations for maximising the distribution among the newsagents.
Sector: Press and editorial

2006 : SwissLife - Paris

Market Research Executive - contract
Quantitative and qualitative research on life insurance products.
• quantitative part : worked together with a statistician on database surveys with ‘SAS’ in order to describe clients, build scores for SwissLife products and so being able to target clients according to their potential of purchase. Then selected clients for e-mailing campaigns.
• qualitative part : managed phone interviews of SwissLife products sellers about their feelings on products and customers satisfaction.
Sector: Insurance

2005 - 2006 : NMPP - the leading company in charge of the distribution of the press to the newsagents - Paris

Market Research Executive - contract
Database surveys on distribution and sales of magazines, encyclopedias and video-music-game products.
·built a monthly reporting tool of the encyclopedias and video-music-game products sales with ‘Business Objects’, which is now marketed.
·automated regular reports to reduce time wastage.
·analyzed sales slips from the NMPP distributors panel.
·provided customized analysis to compare the results of a press title with its competitors, and to formulate recommendations for maximising the distribution among the newsagents.
Sector: Press and editorial

2004 - 2005 : IFOP - a leading full-service market research agency - Paris

Market Research Executive - contract
Customers surveys for various sectors as FMCG, media and services.
Telephone and face-to-face quantitative customers surveys.
Sector: Market Studies

2003 - 2004 : DIMENSIONS - a small market research agency - Paris

Assistant Market Research Executive (alternation with the university on a weekly basis)
Ad hoc customers surveys on food, beverage and cosmetics products.
Telephone and face-to-face quantitative customers surveys.
Sector: Market Studies

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