14 contacts

Marine DOUESNEAU

ANGERS - France

 HomeUnited StatesMarine DOUESNEAU

  English   |   French

Since 2007: Santander Cards Limited - London

Campaign Portfolio Analyst

2006 - ... : American Express - London

Marketing Executive Targeting, Modeling and optimisation
• Ensure effective management of internal acquisition production process for EMEA strategic markets.

- Deliver monthly Continuous Marketing (CMk) files for Cards and Insurance Outbound and Inbound offers in France, Spain, the Netherlands and Austria.
- Quality checks of production reports at each stage of the monthly process to make sure we deliver volumes as requested.
- Work closely with each market to address any issues both proactively and reactively.
- Ensure effective planning and implementation of campaigns working closely with the campaign production manager in Phoenix(US).
-Implement via the part system all the required changes in CMK to adapt the process.
- Ensure New offer are included in time in CMk.

• Support Planning and reporting for internal acquisition offers in non-lead EMEA markets.

- Translate local market simulation input into production.
- Review TMP vs simulation results to identify any gap/opportunities in the Plan.
- Monthly update the Cross-sell Performance Report (CSPR) in order to understand and analyse the performances of each market.

• Ensure Customer Experience initiatives are fully compliant.

• Deliver and develop weekly files with SAS v9, including making enhancements.

• Conduct analysis on performance of the files we are delivering to markets. (SAS v9)

To access Marine DOUESNEAU's full profile
Registrer on Viadeo free


I am already a member of Viadeo