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Marie-Hortense Princé

Corporate marketing communication manager EMEA

paris - France

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2008: NAVTEQ Corporate Marketing Manager EMEA (US Company, leader in digital mapping for GPS car navigation and Location Bases Services)

1- Responsible for emerging market marketing communication (Russie ME and Africa):
- Head of creation and management of the Marcom plan in Middle east/ South Africa and Russia for in-vehicle, consumer and enterprise market
- Budget Monitoring
- Events Coordination & Organization (GITEX DUBAI/ MAP MIDDLE east/ MIMS moscow/ Futurex SA..)
- Press agencies Management, creation and implementation of PR plan and press event organization (Russia/ ME and south Africa)
- Strategy and development of collaterals
- Gathering Communication Messages
2-Responsible for Consumer Retail Communication in Europe:
- Creation & Implementation of NAVIVISION (Retail& Press event) in 5 countries – Budget monitoring
sbu

06-07: NAVTEQ Consumer corporate Marketing Communication Manager EMEA-Budget monitoring (800K)
02-05: NAVTEQ In-Vehicle SBU marketing communication manager EU
Budget monitoring (500k)- Responsible for World Rally Championship (WRC) Sponsorship on board with CITROËN.
00-O2: NAVTEQ Automotive europe product manager
99-00: NAVTEQ Head Local Office - Management and organization of the Lille-based agency
95-99: NAVTEQ ProjectManager/ Tourist information Coordinator
94-95: NAVTEQ Field researcher
93- 95: Media salon Groupe Bleinheim

Schools attended

NEGOCIA (NEGOCIA)
Université Paris 2 Pantheon Assas (Public Administration (AES))

NAVTEQ

Sector: High Tech

Interests

Sailing; Sky diving; travelling

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