Marie-Hortense Princé
Corporate marketing communication manager EMEA
paris - France
| 2008: NAVTEQ Corporate Marketing Manager EMEA (US Company, leader in digital mapping for GPS car navigation and Location Bases Services)
1- Responsible for emerging market marketing communication (Russie ME and Africa): - Head of creation and management of the Marcom plan in Middle east/ South Africa and Russia for in-vehicle, consumer and enterprise market - Budget Monitoring - Events Coordination & Organization (GITEX DUBAI/ MAP MIDDLE east/ MIMS moscow/ Futurex SA..) - Press agencies Management, creation and implementation of PR plan and press event organization (Russia/ ME and south Africa) - Strategy and development of collaterals - Gathering Communication Messages 2-Responsible for Consumer Retail Communication in Europe: - Creation & Implementation of NAVIVISION (Retail& Press event) in 5 countries – Budget monitoring sbu
06-07: NAVTEQ Consumer corporate Marketing Communication Manager EMEA-Budget monitoring (800K) 02-05: NAVTEQ In-Vehicle SBU marketing communication manager EU Budget monitoring (500k)- Responsible for World Rally Championship (WRC) Sponsorship on board with CITROËN. 00-O2: NAVTEQ Automotive europe product manager 99-00: NAVTEQ Head Local Office - Management and organization of the Lille-based agency 95-99: NAVTEQ ProjectManager/ Tourist information Coordinator 94-95: NAVTEQ Field researcher 93- 95: Media salon Groupe Bleinheim |
| Sailing; Sky diving; travelling |