Marie-Pierre KAHN

César SA, Paris, France
Worldwide leader in the children’s/ adult dress up and party product category in toy and apparel channels. Revenues: 140 million euros through 6 subsidiaries and export operations. Listed on Paris stock exchange.

VICE PRESIDENT LICENSING AND BUSINESS DEVELOPMENT EAME, MEMBER OF EUROPEAN EXECUTIVE COMMITTEE

- Set 3 year Corporate Strategic Plan objectives.
- Developed and implemented Group licensing strategy. Negotiated and managed licensing contracts with Mattel, Marvel, Disney Lazy Town, and other children’s properties
- Grew export business from 800,000 euros to 3.5 million euros in 3 years
- Led acquisition integration and international coordination of Nounours plush company: set the product development process, restructured the brand portfolio, product ranges and packaging. Led internationalcordination
- Championed diversification projects with local operations
- Established consistent Corporate communication: graphic identity, trade fairs, web site and PR

Sector: Consumer Goods

Chantelle SA
Leading French lingerie manufacturer with 3 brands: Chantelle, Passionara, Darjeeling. Revenues: 250 million euros through 13 subsidiaries.

PASSIONATA BRAND DEVELOPMENT DIRECTOR INTERNATIONAL
-Set 3 years Strategic Plan and marketing strategy
-Led collections development
- Led advertising creation
-Liased with local general management and marketing teams to ensure global strategic consistency and strong local execution


MARKETING MANAGER- FRANCE
-Set local marketing strategy and business plans, for Passionata and Chantelle brands in selective and mass market distribution
-Launched collections on the French market. Handled pricing policy, sales forecasts and key customer presentations
-Developed promotional merchandising and trade marketing programs-grew Chantelle volumes by 15% in Year 1.
- Championed and implemented media strategy
- Led PR activity, created the Chantelle foundation

Sector: Textile - Clothing - Accessories

Binney & Smith Europe
European operating unit of Binney & Smith Inc , $600 million subsidiary of Hallmark Cards Inc. Global children's art and stationery market leader with Crayola brand products and until 2000, a market leader in toy construction with Revell brand model kits.

MARKETING MANAGER- FRANCE AND BELGIUM -- Set local marketing strategy, developed and implemented marketing plans
- Led strategic pan-European product development projects liasing with the US R&D Group- grew Crayola volumes by 20% in Year 1.
- Led tactical French product introductions working with UK product development teams
- Launched plastic model kit range in mass market distribution achieving 32% market share in one year
- Drove product selection and trade-marketing programs with critical customers (Carrefour, Toys R Us…)
- Championed local communication (advertising and PR) programs alignment with global US strategy
- Developed PR/promotional partnerships with Mc Donald’s, Nestlé, Bel, National Museum of Modern Art

Sector: Consumer Goods