Ms Nelson has a solid background in media research. She has hands on experience in managing, analyzing and executing qualitative & quantitative research projects for consumer, business-to-business and media clients.
She is very well versed in analyzing audience research, market trends, competitive data, sales & product data, etc., and shaping that information into insightful, creative, and informative reports & sales presentations.
She has spent much of her career performing all of the above duties within broadcast (KFWB 980 AM & KNX 1070 AM radio stations - Research Director), advertising agency (DMB&B - Research Analyst), print (Forbes Magazine - Research Manager, Entrepreneur Magazine - Marketing Manager) & online research (Nielsen//NetRatings - Client Services Manager.) She has also freelanced for a variety of clients as a media researcher providing a variety of research services that include questionnaire design, data tabulation, analysis and report creation.
Specialties:
media research, client service
2 contacts
Marcella Nelson
Media Research Professional
- United States
Since 2005: Nielsen//NetRatings |
Client Services Manager
| |
Educate and train client to use NetRatings tools and information for their specific needs by ascertaining business need, demonstrating a solution, and teaching the user to obtain the needed information. Location: London, UK | |
Sector: Market Studies |
2000 - 2005 : Bedford Research |
Sole Proprietor
| |
Independent Consultant (Freelance) Provided a variety of research services to magazines, electronic media, and other companies. Services include: Secondary research analysis, Primary research: Questionnaire Design & tabulation (Reader surveys: in-magazine, mail; Customer satisfaction surveys); Produce sales sheets/presentations. | |
Sector: Marketing and Advertisement |
1998 - 2000 : KFWB Newsradio |
Research Director
| |
Utilized quantitative & qualitative research tools to provide timely, accurate & insightful analysis for all aspects of station operations (sales, promotion, programming & management.) Development of high-quality research & marketing/presentation materials. Location: Los Angeles, California, USA | |
Sector: Audiovisual and Radio |
1996 - 1998 : Strata Marketing |
Account Executive
| |
Provider of media research data analysis software (utilizing Arbitron, Scarborough, Nielsen, Media Audit, etc.) to Print, Radio, TV, Cable & Advertising Agencies. Regional sales representative for the West Coast. Location: California, USA | |
1995 - 1996 : KNX NewsRadio |
Research Director
| |
Manage all audience research operations for KNX-AM. Location: Los Angeles, California, USA | |
Sector: Audiovisual and Radio |
1991 - 1995 : Entrepreneur Media |
Marketing Manager
| |
Directed all research services for Entrepreneur, Entrepreneurial Woman, & Business Start-Ups Magazines & Tradeshows. Location: California, USA | |