Marc FAUCHREAU

French Holiday Home manufacturer

Sector: Leisure products - Toys - Games

On Line Marketing Manager

- Adapted the New Balance website to a French version
- Managed the online advertising.
- Built the Walking Web Campaign in collaboration with the Key Accounts department
- Developed a running community website:
http://www.runningclub.fr/
- Increased number of Running Club members from 10,000 to 20,000 in 2006 through: promotion actions on the main running events, targeted e-mailings, in-store information, and Search Engine Optimization
- Collaborated with Sales to organise in-store promotions for the Running Club members
- Initiated brand surveys using the Running Club database
- Determined Running Club direction and strategy for 2007

Sector: Leisure - Sports - Gardening

LACTALIS is the 2nd world dairy industry.
Turnover: 9.6 MM$

- Dealt with 100 Hypermarkets and Supermarkets like Carrefour and a range of 120 products to sell
- Achieved referencing the new products in 75% of stores with an objective of 70%
- Implemented the Lactalis merchandising rules in 40% of stores with an objective of 30%

Sector: Fresh and perishable products

Collaborated with the Marketing Manager in the following areas:
- Trade Marketing
- Promotional Events
- Advertising
- Public Relations
- Participation in the 2003 Marketing Plan

Sector: Leisure - Sports - Gardening