Global Sales& Marketing Mgr.
carpet backing, footwear and homefurnishings
• Global segment lead with functional guidance to sales people in US,AP,CEE and direct reporting in Europe
• Develop and implement global business plans to maintain profitability
Professional Experience: 9/ 1990-to present: DuPont de Nemours (Luxembourg)
1/2006 Global Business Manager Carpet backing, Apparel&Homefurnishings
www.carpetbacking.dupont.com, www.footwear.dupont.lu
Special Skills/Training/Interests
Quote: “Dedicated, Resourceful, “Energizer” for any team he works with”
- Professional trainings in sales& marketing, coaching i.e Coaching skills, Marketing trainings, Positioning, Negotiation skills, Account & Sales Mgmt., Six Sigma Greenbelt certified,Rapid Market Assessment projects, Employee Health& Safety Teamleader coordinating Safety activities
Major Career Accomplishments and Passions
Progressive business experience selling and marketing technical products in B2B in different industries through various marketing& marketing mix approaches. Driven by value creation in growing markets, experience in declining markets by using differentiated Marketing
- Track record of driving segmentation to obtain top- and bottom line growth in segments
- Passion for new product development in Civil eng., packaging, flooring(’95-’08)
- Established distributor networks in Western and Eastern Europe (‘95-’98)
- Reorganized business models to improve long-term profitability
- Technical Marketing and product development support in Nonwovens
- Initiated consolidation of CAD system and lead composite project for customer Airbus (’89)
8 contacts
Malik Zeniti
Global Segment Manager Nonwovens
Luxembourg - Luxembourg
Schools attended |
Universität Karlsruhe (TH) (Chemieingenieurwesen/Chemical Engineering)(Dipl.-Ing.) |
Lycee Robert Schuman (sciences moderne) |
Since 2006: DuPont de Nemours (Luxembourg) |
Global Business Manager
| |
1/2006 Global Business Manager Carpet backing, Apparel&Homefurnishings www.carpet.dupont.lu, www.footwear.dupont.lu • Handling US, Europe, CEE and Asia Pacific with regional team of sales people • Developed global business plan and implemented to maintain $ in declining market • Developed growth in Carpet & Footwear in Asia Pacific with sales people in Asia • Initiate segment activities in US with North American Sales mgr. • Initiated marketing and account plan activities in Europe (upadated webpages, sales tools, exhibitions) | |
Sector: Chemical industries |
2000 - 2005 : DuPont de Nemours (Luxbg) |
Market development Manager Medical & Industrial packaging
| |
www.medicalpackaging.dupont.com, www.dupont.lu/solutions_industrial.html  Responsible for 50% of xx Mio $ in 15 accounts all-over Europe  Developed and implemented business plan for End-Uses (15% CAGR) • Handling of major European account for growth Established account plans to grow accounts to be less vulnerable to major account • Executed end-user visit program to sustain growth Developed new accounts with innovative concepts with other SBU’s • Initiated marketing activities in Europe (exhibitions, packaging workshops, articles) | |
Sector: Packaging |
1994 - 2000 : DuPont de Nemours (Luxbg) |
Territory Manager
| |
Sales & Marketing Responsibility with freedom to act in pricing for volume & margin Achieved 15% growth in areas of responsibilities through competitive & product portfolio analysis, marketing segment programs and financial analysis to meet business objectives Development & implementation of bus. segment strategies to improve Sales & profits Segments: established and executed end-use plan in key accounts of higher profitability www.typargeo.com Developed benefit driven homepage and sales brochures (www.zemdrain.com) Proposed and implemented growth plan to establish Distributor network in CEE Established market access and distributor network for in Central &E Europe Account responsibility included sales, pricing, product planning, new business, MC/PR like exhibitions, technical marketing, DIN/CEN committees & trade associations. | |
Sector: Construction materials |
1988 - 1990 : Euro-Composites |
Reseach & Development
| |
http://www.eurocomposites.com/ | |
Sector: Aviation |
Interests |
reading, business, marketing, meet people |