Magali DUBOIS

Coffeemakers - Melitta brand
Vacuum cleaner bags - Handy Bag brand

Sector: Consumer Goods

(worldwide leader in the filter-paper markets and expert in the coffee preparation)

In charge of the range of “coffee enjoyment” activity (filters, accessories, decalcifier, coffee machines)
- Operational Marketing : Promotion, packaging design, development of commercial tools (sales leaflets, banners…), following and updating the French website, brief and salespeople training for in-store sales promotion
- Market and competition analysis (Nielsen data), sales forecasts and budget controlling, product development in the range of the accessories (Italian coffee maker, milk frother, mugs … )
Main skills implemented: quick decision-making and organization skills.

Sector: Retail

Carrefour is the 1st retailer in Europe and China, 2nd largest worldwide.

In charge of developing a new concept of displays and merchandising for the whole Chinese network:
- Analysis of the area, segmentation of the products by use categories, recommendation of an innovative concept of merchandising (customer flow, cross-merchandising, easy choice), then implementation in collaboration with a team of internal and external designers
- Recommendation of an innovative security system (free touch), organization of a tender bid with 2 major specialists : Checkpoint (US) and Saaa (France)
- In parallel, introduction of the new concept to a target group of suppliers and offer partnerships in order to improve the products offer in store : 3 partnerships fulfilled with Seb Group, Electrolux and Apple

Main skills implemented: Coordinating the project by consulting appropriate experts, ongoing client relationship management, autonomy, quick decision-making and organization skills.

Sector: Distribution

Various assignments including 3 majors projects – imports of Mineral Water and olive oil, then establishment of Jinjiang hotel (biggest Chinese hotel chain) in Europe:
- Market studies on the opportunities of investment in China
- Telemarketing on targeted European companies in order to support them on their development in China ; identification of 10 “hot” prospective investors
- Communication and marketing tools development - Internet Website design and English edition (with an external webmaster), prospectus - and trade fairs participation

Main skills implemented: effective communication style appropriate to audience and situation

Sector: Consulting and Services

In charge of rebuilding and updating the internal website (intranet):
- Carrying out a survey among the intranet users, needs’ analysis, benchmark and studies, then recommendation and implementation of the new site
- Participation to the creation of prospectus intended for insurance contributors and internal communication tools (reviews, press release…) : design, editing and production follow-up

Main skills implemented: team work with designers and webmaster, creativity, analytical skills

Trilingual reception (French, German, English) for the journalists in the media hotel : information on the athletics events and results, logistics

Sector: Communication and Media

Fréquence Fac (student Radio) : www.frequencefac.com

- Negotiating partnerships with cultural and sports events, and concerts : promotion, contracts and monitoring the place of the event
- Reports and sound montages for the radio programme
- Live broadcast : news, interviews, spots on Internet advices and agendas

Sector: Communication and Media