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Ludovic Neveu

Country Manager, International Sales, Managing profit center

Prague - Czech Re.

 HomeUnited StatesLudovic Neveu

  English   |   French
Double competence of commercial management (direct and indirect sales) and marketing both in France and international
Multicultural experience, high adaptability, able to develop business quickly in international environment.
Ensures efficient communication among headquarter, clients and team members

Specialized in :

Sales strategies
Direct and Indirect sales
Pipeline and account management
Strategic partnerships
International management
Restructuring
Recruitment and training
Marketing & communication
Promotion and PR

Schools attended


Since 2008: Embarcadero Technologies

EMEA Sales Director
Sector: Software publishers

2006 - 2007 : CodeGear

Director of Sales and Operations EMEA
CodeGear is the leading innovator in development tools with brands that include Delphi and JBuilder.

Managing a team of 24 people
Managing EMEA – Top line and Bottom Line
Cost reduction program, reduction of offices and organizational changes
Transition of business models
Recruitment of Strategic Partners
Part of CodeGear management team
Sector: Software publishers

2000 - 2005 : Borland Software Corporation

Country Manager Eastern Europe, Mediterranean and Middle-East
Borland is a global leader in application lifecycle management

Managing top line and bottom line metrics, Focus on revenue growth and control of the costs
Build, train and work with sales teams
Organization of more than 100 events/year for clients/prospects, partners and press
Over achievement of quarterly and annual targets
Doubled revenue between 2000-2004, annual growth between 15-30%
Signed 4 new partners in 2002, major sales development activities in Israel, Poland, Czech, Ukraine

Reorganization of commercial network from indirect structure to direct sales, team structure optimization bringing higher interactivity and productivity
Closing partnerships with major system integrators (Cap Gemini, Accenture..)
Awarded President’s club in 2001, 2002, 2004 and 2005. Awarded best sales director for EMEA in 2001 and 2005, EMEA top performing country of the year in 2004
Sector: Software publishers

1998 - 2000 : Borland Software Corporation

Marketing Manager, Northern and Eastern Europe, Mediterranean and Middle-East
Responsible for both operational and strategical marketing, reporting to VP of sales, budget of 10% of sales revenue

Responsible for the marketing plan and the sale forecast, coordination with the US headquarter, implementation of selected strategies
Spokesperson for the region
Contributed to the success of the Nordic region elected best growing region for Borland in 99
Sector: Software publishers

1996 - 1998 : Borland Software Corporation

Marketing Manager Eastern Europe, Mediterranean and Middle-East
Reporting to the Sales Director EMM, budget of 10% of sales revenue

Responsible for the marketing plan and the sales forecast, supporting 25 distributors in 27 countries – Achieved to establish a marketing process to handle this very diverse region
Organization of events and seminars, managing a budget of $400k
Responsible for training the partners, interface with Borland US Headquarter.
Sector: Software publishers

1994 - 1996 : Borland Software Corporation

Marketing representative Czech and Slovak republics
Reporting directly to the sales director EMM and indirectly to the Managing Director Czech Republic, managing a budget of 10% of sales revenue, recruitment and management of a team of 7 people

Contributed to the opening in January 95 of the joint-venture office
Managing Director adviser on a day-to-day basis ; interface between Borland Europe and Borland sro
Responsible for the marketing plan and all the marketing activities including events, advertising, direct marketing campaigns, PR events, internal communication.
Sector: Software publishers

1993 - 1994 : Symantec

Direct Marketing
Replacement of the Direct Marketing manager (in maternity leave)

Handling marketing operations
Responsible for events and trade-shows
Sector: Software publishers

Hobbies

Ski, Winter !

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