Double competence of commercial management (direct and indirect sales) and marketing both in France and international
Multicultural experience, high adaptability, able to develop business quickly in international environment.
Ensures efficient communication among headquarter, clients and team members
Specialized in :
Sales strategies
Direct and Indirect sales
Pipeline and account management
Strategic partnerships
International management
Restructuring
Recruitment and training
Marketing & communication
Promotion and PR
Ludovic Neveu
Country Manager, International Sales, Managing profit center
Prague - Czech Re.
| English | French |
Schools attended |
Since 2008: Embarcadero Technologies |
EMEA Sales Director
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Sector: Software publishers |
2006 - 2007 : CodeGear |
Director of Sales and Operations EMEA
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CodeGear is the leading innovator in development tools with brands that include Delphi and JBuilder. Managing a team of 24 people Managing EMEA – Top line and Bottom Line Cost reduction program, reduction of offices and organizational changes Transition of business models Recruitment of Strategic Partners Part of CodeGear management team | |
Sector: Software publishers |
2000 - 2005 : Borland Software Corporation |
Country Manager Eastern Europe, Mediterranean and Middle-East
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Borland is a global leader in application lifecycle management Managing top line and bottom line metrics, Focus on revenue growth and control of the costs Build, train and work with sales teams Organization of more than 100 events/year for clients/prospects, partners and press Over achievement of quarterly and annual targets Doubled revenue between 2000-2004, annual growth between 15-30% Signed 4 new partners in 2002, major sales development activities in Israel, Poland, Czech, Ukraine Reorganization of commercial network from indirect structure to direct sales, team structure optimization bringing higher interactivity and productivity Closing partnerships with major system integrators (Cap Gemini, Accenture..) Awarded President’s club in 2001, 2002, 2004 and 2005. Awarded best sales director for EMEA in 2001 and 2005, EMEA top performing country of the year in 2004 | |
Sector: Software publishers |
1998 - 2000 : Borland Software Corporation |
Marketing Manager, Northern and Eastern Europe, Mediterranean and Middle-East
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Responsible for both operational and strategical marketing, reporting to VP of sales, budget of 10% of sales revenue Responsible for the marketing plan and the sale forecast, coordination with the US headquarter, implementation of selected strategies Spokesperson for the region Contributed to the success of the Nordic region elected best growing region for Borland in 99 | |
Sector: Software publishers |
1996 - 1998 : Borland Software Corporation |
Marketing Manager Eastern Europe, Mediterranean and Middle-East
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Reporting to the Sales Director EMM, budget of 10% of sales revenue Responsible for the marketing plan and the sales forecast, supporting 25 distributors in 27 countries – Achieved to establish a marketing process to handle this very diverse region Organization of events and seminars, managing a budget of $400k Responsible for training the partners, interface with Borland US Headquarter. | |
Sector: Software publishers |
1994 - 1996 : Borland Software Corporation |
Marketing representative Czech and Slovak republics
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Reporting directly to the sales director EMM and indirectly to the Managing Director Czech Republic, managing a budget of 10% of sales revenue, recruitment and management of a team of 7 people Contributed to the opening in January 95 of the joint-venture office Managing Director adviser on a day-to-day basis ; interface between Borland Europe and Borland sro Responsible for the marketing plan and all the marketing activities including events, advertising, direct marketing campaigns, PR events, internal communication. | |
Sector: Software publishers |
1993 - 1994 : Symantec |
Direct Marketing
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Replacement of the Direct Marketing manager (in maternity leave) Handling marketing operations Responsible for events and trade-shows | |
Sector: Software publishers |
Hobbies |
Ski, Winter ! |
