Summary:
Product marketing, product roadmap development, strategic marketing, business model and pricing development, direct and indirect sales support, marcom and PR, leads generation, business development and alliances, purchasing, project and product management, e-commerce and e-business
Specialities:
Location Based Services - GPS Navigation - Mobile Applications (Java, Symbian, BlackBerry, Windows Mobile) - Intelligent Transport Systems - ASP (application service provider) - 2D Barecodes scanning - Web 2.0
http://www.netvibes.com/ludovic#General_%26_business
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Ludovic Broquereau
VP Corporate Marketing, Maporama International
Le Pecq - France
| English | French |
Schools attended |
Since 2003: Maporama International |
VP Corporate Marketing
| |
- Define the positioning strategy, business model, pricing and contract policy - Participate to the rewriting of the business plan and to its presentation to investors - In charge of the acquisition of the technological assets of the US based company GPware - Propose and execute the quarterly marcom plan - Implement the marketing plan associated to the company's IPO - Responsible for P&L of the B2C website www.maporama.com - Propose and execute product roadmap - Business development and alliances (Alcatel, Salesforce.com…) | |
Sector: Telecom - Internet Products and Services |
2000 - 2003 : Maporama International |
Director of Product Marketing
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- Drive the product roadmap - Develop business cases and pricing models - Competitive analysis and market studies - Support direct and indirect sales (FR, IT, UK, SP, US) - Pre-sales and answers to RFP on strategic projects - Manage partnerships with content providers (Navteq, TeleAtlas, Infoweather...): growth from 2 to 30 partners worldwide in 2 years - Manage technological partnerships (Netsize, AvantGo, Telcontar...) | |
Sector: Telecom - Internet Products and Services |
1996 - 2000 : ISIS (EGIS Group) |
Project Manager & Product Manager
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- Develop Joint venture project with PTV (Germany) - Project Management and consulting: responsible for P&L, planning, quality and customer relationships (ISO9001 environment), area FR, DE, PL, SP, UAE | |
Sector: Computer services |
Hobbies |
Mountainering, skiing, telemarking, mountain bike, jogging, gastronomy, my kids, Sonic Youth music |