Linda TOMA

Automotive Supplier - former Valeo Branch - 1600 employees : France, USA, Mexico, China, Spain, Germany, Poland

Annual budget for marketing/communication : €120K
• Definition and roll-out of new graphic charter within organization (following acquisition by Nidec of Japan): logo, pictograms for product lines, corporate template, etc.
• Organization of the Nidec stand at the 2007 IAA Auto Show in Frankfurt (the largest in Europe in the field) : work with agencies for stand design /construction, printed materials, promotional items
• Established a new supplier base for communication material
• Organized Management Committee visits
• Ongoing project – internet website conception and creation with an agency

Sector: Automobile

External/Internal Communication Coordinator

External Communication
• Defined and implemented the communication plan and budget
• Created new promotional tools for Branch technologies and innovations
• Managed the participation of the Branch in European automotive tradeshows (Mondial de l’Automobile/Paris & IAA/Frankfurt)
• Organized events for our customers (Technology days, Ride & Drives, Customer visits).


Internal Communication :
• Definition and coordination of Branch Internal Communications network (based in our diverse plants)
• Coordinated information support tools within our plants

Sector: Automobile

Part-time internship (60% in Company, 40% in University)
Internal/External communication coordinator

External Communication - Management and update of communication tools

• Creation of panels, technical files, mock-ups, product films; product professional photo shootings
• Creation of the Branch multimedia presentation together with the marketing and R&D networks

Internal Communication :

• Coordinated the Internal Communication Network (Divisions and Sites); Launch and update monthly the Branch Intranet site; Organize motivational events for employees

Sector: Automobile

6 months Internship

• Organized filming (corporate films). Managed suppliers and workers in the entertainment industry. Worked-out provisional budgets and production accounts.

Sector: Advertising

Part-time job

• Draft press articles and translation for the Daily Gazeta de Sud (week-end edition) and Radio Sud
• Researched and followed-up national and international news

Sector: Audiovisual and Radio