Layla Naciri

Warner Bros. Consumer product is part of the Major Warner Bros. Entertainment.
This subsidiary manages a wide portfolio with major brands such as Harry Potter (movies), The Looney Tunes, DC Comics (Batman, Superman, Wonderwoman...), Scooby-Doo, Tom&Jerry.

In the framework of the Warner Bros. enterprise, my mission was to approve all the licensed products developed by our partners: as a matter of fact, I was directly vouching for the brand assurance of the entire Warner Bros. licenses portfolio. My mission involved also the licenses style guides managing and inventorying.

Brand Assurance:
License and consumer products approbation – 300 approbations per week
- Approbation of WBCP licensees products : from concept to final production
- Management and inventory of the licenses style guides: Harry Potter, Batman, Looney Tunes, Scooby-Doo
- 2007/2008 creative sessions, trend books and look books presentation to the licensees
- Participation in the International Meeting : Paris – Décembre 2006

Marketing:
Strategy and press relation
- Management of the “Back to School” operation for the Harry Potter and Tweety licenses
- Participation in the creative briefing for the Droopy Casino relaunch plan

Sector: Cinema

FRANCE TELECOM – MANAGEMENT CONTROL ASSISTANT
- Drafting and updating of the performance indicators (dashboard)
- Creation of a glossary providing a better understanding of the indicators for all the divisions.

Sector: IT - Telecommunications